Apple, Inc., today revealed at its developers conference a wide variety of new software and hardware products that should help put to rest any allegations that the company has become less innovative since Steve Jobs passed. This included the biggest overhaul to iOS since the original iPhone – far more than the usual refresh. OSX (Apple’s desktop computer OS) will also see some significant enhancements as well as a completely new nomenclature. The latest upgrade is called Mavericks, named after the world-famous surfing destination along the California coast – it seems Apple ran out of big cats to name their software after.
Dealers Get Ready
Upgrades that will impact dealers include iOS vehicle infotainment system integration and a powerful desktop Apple Maps app, both of which will increase consumer exposure to Yelp.
We’ve been hearing for a while that Apple has been interested in getting its mobile OS integrated into vehicle infotainment systems and with the introduction of iOS 7 it became clear that the dream is going to become a reality.
Apple Maps: Poised to Make a Comeback
Sure, the introduction of Apple Maps last year didn’t exactly go off without a hitch, but I’ve always been confident that a company with as many brilliant minds as Apple would eventually straighten things out, and based on what we learned today it seems that things are on track. Apple Maps is coming soon to OSX, and the demo showed the Eiffel Tower (once a poster child of failed Apple Maps, it was initially flattened by them) in all its glory. We also got a preview of Info Cards with Yelp reviews integrated directly into Maps.
And one more big reason to believe Maps will make a big come back: The OEMs have surely vetted Apple, and if they were not convinced that the many bugs in Apple Maps will soon be fixed, they would not be interested in placing iOS 7 at the center of their infotainment systems. Partnerships with Honda, Mercedes Benz, Nissan, Ferrari, Chevy, Infiniti, Kia, Hyundai, Volvo, Jaguar, and Acura leave little doubt that iOS will find it’s way into a variety of vehicles.
Increased Consumer Exposure to Yelp is Imminent
As Apple Maps continues to improve, and Apple mobile devices become increasingly indispensable for consumers, expect consumers to become more and more comfortable using Apple Maps. Those who own iOS devices and drive vehicles that run on iOS with Apple Maps may not feel the need to switch over to Google Maps at all when using mobile devices, or even on their laptop and desktop computers for that matter.
Your Yelp page just got even more important.