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The Company Blog

In the Words of Mark Zuckerberg

Earlier this month, Mark Zuckerberg announced Facebook’s stellar 2016 annual results in tandem with an Elon Musk style “Master Plan” that gave us a glimpse at the future of Facebook and reaffirmed why businesses need to be active and engaged on the social site. The...

Facebook Is Testing Mid-Roll Ads

When combined with Digital Air Strike’s expertise in advanced social targeting, mid-roll ads on Facebook give you the opportunity to maximize your offers and production costs and extend the life of your marketing campaigns by continuing to broadcast your TV spots on...

More Eyes on Your Facebook Ads

Did you know Facebook Ads are not limited to just Facebook or Instagram? The social network also feeds ads to a bunch of other apps and mobile websites through what it calls the "Facebook Audience Network." Now more than 1 billion people view this advertising network....

Reach More Potential Buyers with New Dynamic Ads

Only being able to retarget customers who visit your website will soon be a thing of the past. Facebook is adding more and more options to target more and more people likely to be interested in your offer. When using Facebook dynamic ads, advertisers can now reach...

“Moving” Ads on Instagram

Video advertising on Instagram is the perfect place to connect with the soon-to-be largest consumer generation in the US -- millennials. According to Pew Research, roughly 55% of Instagram's users are millennials. Recently Instagram announced the Stories feature is...

Snapchat Is Growing

Snapchat is the fastest growing social media site - - surpassing Twitter in the number of users. In 2016 Snapchat grew by 27.2% to 58.6 million users in the United States. While the site is growing in popularity, it’s also growing in innovation and offerings. Snapchat...

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