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The Company Blog

Champagne Taste on a Beer Budget – Selling Cars in a Tight Economy

1)     What do car shoppers want today? Many customers have “Champagne Taste on a Beer Budget”.  If they submit a lead for a “Limited” and they see the price is out of their range, we like to provide them options for a Sport, Base and pre-owned vehicles. When the...

Charlie Vogelheim on Autoline After Hours TV Show

Video streaming by Ustream ResponseLogix own Charlie Vogelheim on Autoline After Hours, 10/27/2011 This week we're calling Consumer Reports to the mat. As far as we're concerned, their automotive testing is second to none, but when it comes to quality ratings: bogus....

Are online ads more effective selling cars then Hyper-retargeting?

The 2012 models are rolling into your showroom and your marketing team needs to create awareness and interest to fill your sales pipeline and drive sales for your auto dealership. What is your online marketing strategy? Q. Our advertising agency is proposing to run an...

5 Simple Twitter Basics for Auto Dealers

Twitter is good for several things, including improved SEO, customer communication, active listening, personalizing a business and connecting to the industry conversation. Twitter accounts, if used properly, can add a page-1 Google result for your dealership. That can...

The First Steps Toward Becoming a 10X Internet Dealership

October 2011 Internet sales velocity comes from attacking process failure points. There are two that all too often occur just after arrival of a lead: failure to send a multi-vehicle price quote within 10 minutes, and failure to follow up with a phone call within 20...

The Fast and Furious Life of a Toyota Internet Sales Director

Written by Noel Graham, Internet Sales Director at North Hollywood Toyota. Life is tough enough these days.  The world we live in is faster and more demanding than ever.  Customers can shop twenty dealers at a time with just a few clicks of the mouse.  They can get my...

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