Apple has teamed up with some of the largest auto manufactures in the business to launch CarPlay. CarPlay allows drivers to easily control their iPhone functions and applications within the car’s native interface, providing drivers with a more robust hands free iPhone experience.
CarPlay allows drivers to access Siri (Apple’s voice command function) to send messages and place calls to people within their database, as well as provides a more intuitive Maps feature.
Some of the brands rolling out CarPlay this week include: Ferrari, Mercedes-Benz and Volvo, while additional manufactures, BMW, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA, Subaru, Suzuki and Toyota look to unveil the feature later on down the road.
Apple’s vice president of iPhone and iOS Product Marketing stated that, “CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car” and that “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction.”
CarPlay rolls out this week at the International Motor Show in Geneva. The new CarPlay platform should not come as a surprise to anyone, as automakers and technology companies continue to strive for new ways to sync the mobile, web, and driving experience.