It may have been Oxford Dictionaries’ “word of the year” in 2013, but this year, Cars.com is using selfies to increase social engagement among dealers and customers, connecting them in an interactive way.
This summer, Cars.com began promoting their #NewCarFace campaign and contest. Although car-buyers are the main focus of the contest, there are many ways that your dealership can leverage this promotion to connect with customers after they’ve purchased their new car and build relationships that will last much longer than one sales visit.
The concept is simple:
- Snap a photo to show off your best #NewCarFace.
- Come up with a catchy caption. Don’t forget to use the hashtag!
- Share your photo on Instagram or Twitter and mention @carsdotcom.
- If you don’t have Twitter or Instagram, you can share your photo on Cars.com’s Facebook page. Just make sure to include #NewCarFace somewhere in your post.
In January, Cars.com will announce one winner and pay off their car loan up to $25,000. All recent new/used car buyers have a chance to win – possibly even someone who purchased from your dealership!
What does this mean for you?
The best time to get your customers to connect with your business on social media is before they have driven off the lot.
The most exciting moment of buying a new car is when the salesperson hands over the keys. With the #NewCarFace promotion, you can encourage your customers to share that exact moment with their friends and family while they are still at your dealership. As they are tagging @carsdotcom and showing off their new car, let them know that your dealership is on Twitter/Instagram/Facebook, too.
Don’t let that initial “like” on Facebook be the end of the conversation. Continue to engage and build a relationship that will keep them coming back to do business with you for both your customer service excellence and your desire to connect beyond just a business transaction.
In addition to the positive social buzz your dealership will gain from having your satisfied customers promoting your business online, Cars.com will select one dealership each month to be the Cars.com #NewCarFace Featured Store. The winning store each month will be highlighted on the national Cars.com Facebook page, allowing your team and satisfied customers to be featured.
Visit the Cars.com #NewCarFace website for additional information, as well as rules and restrictions.