Case Study: Pride Chevrolet – Making Facebook Work for You

Case Study: Pride Chevrolet – Making Facebook Work for You

Facebook can be very powerful for small businesses. It has the capability to target by geography, behavior, interests, and demographics. But Facebook can also gobble up digital ad money by reaching the wrong people. Here’s how, with careful planning, money invested in Facebook ads targeted and timed appropriately led to 22 qualified leads, five sales and a 1,539% return on investment for Pride Chevrolet in Lynn, Mass.

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