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The Goal

Legacy Ford came to Digital Air Strike with a clear goal:

  • Drive more social media engagement quickly
  • Increase foot traffic
  • Generate stronger leads

The Solution

Digital Air Strike’s DAS™ Social Advertising Program included:

  • DAS™ Social Advertising Specialist evaluated Legacy’s needs and created a custom program that matched their goals
  • Facebook & Twitter campaigns launched simultaneously to encourage cross channel engagement
  • Custom ads distributed via newsfeed, right column, and mobile
  • Campaigns monitored multiple times each day to ensure maximum results


  • Engaged 7,682 in-market unique users
  • Delivered 180,000 social impressions
  • Produced a 5% Click Through Rate (CTR)
  • Produced 45+ page likers
  • 2,000 new potential prospects
  • 8 vehicles sold

“Digital Air Strike, in a short period of time, generated an amazing amount of engagement from not only our current fans but also from new prospects in our local community. I couldn’t be happier with how it turned out.”

eCommerce Director, Legacy Ford

*Free Apple Watch Series 2 requirements: Dominate package, 3-month term, Platform Creation.

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