Dealertrack Selects Digital Air Strike As A Certified Provider And Integration Partner For PaymentDriver

By Rachel Allen

SCOTTSDALE, AZ–(Marketwired – April 06, 2015) – Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and product agreements to help dealer clients drive lead response and generation opportunities. Through the referral agreements, the DAS Response Logix® Smart Quote™ lead response and prospect nurturing solution will be easily accessible and integrated into Dealertrack’s Dealer.com digital marketing solution and Payment Driver™.

Digital Air Strike joins a premier group of market leaders as part of Dealer.com’s Certified Provider Program. To qualify for the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.

Dealertrack’s PaymentDriver, which was licensed from Dealertrack by DAS, is a state-of-the-art monthly payment calculator for dealerships. The integration makes click-of-the-mouse vehicle pricing immediately available inside Digital Air Strike’s Smart Quote — the core product in its Response Logix lead response and prospect nurturing solution.

Dealertrack’s PaymentDriver will drop into the Response Logix Smart Quote microsite and automatically display side-by-side lease and finance offers that conveniently factor in OEM, lender and regional rebates and incentives to ensure the consumer is getting the best lease or financing payment available.

Additional features and benefits include

  • Provide current APR rates from lenders you  select
  • VIN-specific residuals are included
  • Lender and manufacturer rebates and incentives  are applied
  • Include your dealership reserve and rate mark-up

“Leveraging Digital Air Strike’s Response Logix with our Dealer.com digital marketing and PaymentDriver solutions gives us a uniquely powerful means of targeting and generating quality leads for automotive retailers,” said Brian Green, Sr. Director, Corporate Business Development, Dealertrack Technologies. “Our Certified Provider Program assures our clients that the specialized partners we are integrating into our technologies are well-vetted, best-of-class products. We look forward to the added value Digital Air Strike will bring to our overall solution.”

“Digital Air Strike has won market share the hard way over the past half dozen years,” said Thom Brodeur, COO, Digital Air Strike. “We’ve done it one rooftop at a time. These complementary and parallel initiatives with Dealertrack allow us to accelerate our go-to-market efforts through partners who lead their markets. It also allows us to provide a larger universe of auto dealers access to the industry’s most ROI-conscious-and-measurable lead response solutions to sell and service more cars.”


Digital Air Strike Honored for Its Insight

By Christina Wofford

Digital Air Strike would like to thank DrivingSales for naming us as a semi-finalist in the DrivingSales Most Valuable Insight Competition that will take place at the DrivingSales President’s Club event in NYC on April 1, 2015. Our annual Automotive Social Media Trends Study was honored as a great contribution to the automotive industry.

The competition is meant to foster the spirit of progress and thought leadership in the auto industry. A panel of top Dealer Principals/Owners and General Managers from innovative dealerships across the U.S. selected Digital Air Strike based on its recent study. The dealers agreed that it was full of relevant and useful information that helps dealerships understand the impact of social media and reputation management in the automotive industry.

“We are honored to have been selected and proud that our annual study is being acknowledged for the important information it contains. We use it to stay ahead of trends and to help give dealers real insight into how they can use social media to engage with prospects and customers”, said Alexi Venneri, Co-Founder and CEO of Digital Air Strike.


5 Tips for Dealers to Dominate Instagram

By Christina Wofford

GM in snow (2)More than 300 million people worldwide use Instagram – – that’s up 50% from just 9 months ago. And a new study reveals many of the users, who tend to be “young” (44% are 18-29 years old), are using the site for shopping. So how can you reach this ready-to-buy audience? Here are some tips to make sure your Instagram grabs attention:

First, find someone or a few people, who understand your dealership and what you stand for. Put them in charge of taking great and aesthetically pleasing photos. Don’t be the dealer that asks: “Did anyone get a picture of that”? Be the dealer who assigns the task.

Make sure you know who you are trying to reach on Instagram and what they might like. Keep iVeteran (2)n mind Instagram is about lifestyle, so filling your feed with photos of vehicles on your showroom floor probably won’t get much attention. Find or take photos of those 4 wheels in action. Think of Instagram as the lifestyle magazine for your dealership.

Communicate with your followers. Respond to their comments and even follow them back. Another point of the recent study about Instagram showed that 65% of users felt flattered when a brand “liked” one of their posts. Unlike other forms of social media, Instagram users didn’t feel the “like” was an intrusion or invasion of privacy.

Use Instagram to tell your story with photos and captions. If you have to use a product photo, make sure you include a creative or funny caption. Be likeable.

Engage and Spread the word! Ask happy car buyers if they want a photo taken in their new car. Take the photo with the customer’s phone and ask them to tag the dealership when they share it on social sites. Remember to share as well! Tell your other social media audiences that you are on Instagram. Your Facebook friends and Twitter followers likely won’t know you are on Instagram unless you cross promote.


DAS Dealers Ahead of Others – Including Facebook When It Comes to Social Intel

By Christina Wofford

Ever wonder what people are saying about your business on Facebook? Soon Facebook will start telling you. The social media site is in the testing phase of giving Topic Data to select partners.

Topic Data is essentially what people are saying about your industry and your products. For example, a pet store can find out what brands customers want or what pet-related activities are happening in the area based on what people are saying on Facebook. Facebook is partnering with DataSift to find the data and, for now, is only making the information available to select DataSift partners.

Digital Air Strike already has much of this information as we manage thousands of dealers’ Faceboook pages. This gives us insight into what people across North America are experiencing when it comes to car buying – – including what works to bring them into a dealership and how our dealer clients are closing sales.

Most importantly, our Facebook ads team has targeting and promoting ads down to a science. We can pinpoint Facebook users based on some really specific things including: how old their car is, if they are in the market for a car, the cars they like, their location, income, interests, behaviors, and age.

So while many business owners are waiting for Facebook’s Topic Data to become available to them, Digital Air Strike’s clients should know: We’ve got you covered.

Here is Facebook’s post about Topic Data in its entirety:

March 10, 2015
Topic Data: Learn What Matters to Your Audience
Marketers want to understand what people think about topics related to their business, so they can make their products and marketing more relevant to their customers. In the past they’ve looked at the things people share online to get an idea of what people care about, but, until now, the information available offered a limited view. To make marketing content more relevant for people and more effective for marketers, we’re introducing topic data to select Facebook partners.

What is topic data?
Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private. Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.
For example, with topic data:

A business selling a hair de-frizzing product can see demographics on the people talking about humidity’s effects on their hair to better understand their target audience.
A fashion retailer can see the clothing items its target audience is talking about to decide which products to stock.
A brand can see how people are talking about their brand or industry to measure brand sentiment.

While this type of data has been available from third parties before, the sample size was often too small to be significant and determining demographics was nearly impossible. With topic data, we’ve grouped data and stripped personal information from Facebook activity (not including Messenger) to offer insights on all the activity around a topic. That means marketers get a holistic and actionable view of their audience for the first time. It’s important to note that topic data provides guidance for marketers but it cannot be used to target ads directly.

Personal information stays private
Like other insights information on Facebook, all the information used for topic data is anonymized and aggregated. We are not disclosing personally identifying information to anyone, including our partners and marketers. And, the results delivered to marketers are analyses and interpretations of the information, not actual topic data.

Turning data into actionable insights
To help us develop and scale topic data, we’re partnering with DataSift, a trusted leader in the data industry. We want to make sure the information we provide is useful to marketers, so we’re using DataSift’s technology to power the platforms that turn the data into insights.
“When marketers have a deeper understanding of people and what they are interested in, they can create more relevant experiences for their audiences. We focus on providing WPP’s clients with insights into what people say and think about their brands and products. By looking at topic data, we empower brands to make smarter marketing decisions. And we’ve worked with DataSift for some time—the way they cleverly collect and organize data continues to make it simple for WPP to ingest, connect and leverage it across the agency network.” — Nick Nyhan, CEO of WPP’s Data Alliance

Availability
We are still discovering all the ways topic data can help marketers, so, to start, topic data will only be available to a limited number of DataSift’s partners in the US and UK. (The data will be limited to those countries too, to start, and every partner DataSift works with for topic data is reviewed and approved by Facebook.) Our plan is to iterate on topic data thoughtfully and deliberately, and look to expand its availability at a later date.


Exclusive Partnership With MerchantCircle

By Digital Air Strike

This First-of-Its-Kind Integration for the Automotive Industry Will Optimize Online Business Listings, Increase Four and Five Star Review Ratings, and Improve the Consumer Review Experience for Auto Dealerships

SCOTTSDALE, AZ-(January 23, 2015) – Digital Air Strike, the automotive social media and digital engagement company, today announced another new partnership with a leading online social network for local business owners, MerchantCircle, a division of Reply! Inc.

This collaboration leverages Digital Air Strike’s innovative survey technology to integrate with MerchantCircle’s listings and reviews platform seamlessly to allow auto dealerships to provide an easier, more automated method for posting car buyer / owner reviews.

This integration is available exclusively through Digital Air Strike’s Review Surge solution, which automatically generates a survey after a customer buys or services a vehicle at a dealership. After the consumer finishes the brief survey they can indicate if they want to share the review on MerchantCircle. From there, Review Surge automatically populates the dealership’s listing with the customer review on MerchantCircle.com.

“We are excited about the positive impact the partnership with Digital Air Strike will have on local auto dealerships on our platform,” said Pablo Carrega, General Manager, of MerchantCircle. “We have a shared mission to empower small businesses with the vital marketing tools to boost their online reputation and visibility.”

For auto dealerships, this integration not only increases the number and frequency of reviews on MerchantCircle, but it also provides a more accurate and robust view of the dealership customers’ purchase or service experience. This increase of reviews on MerchantCircle will increase the dealership’s visibility on search engines. In addition to the review propagation, Digital Air Strike dealerships will have “enhanced” listings on MerchantCircle that block competitor ads on their listings.

For car buyers and owners, this integration provides a simple way to share their experiences through a brief, automated survey. The increased volume of peer reviews and context provided through these surveys gives the consumer a more accurate view of the dealership with which they are considering doing business.

MerchantCircle is the third major partnership like this for dealerships who work with Digital Air Strike. Digital Air Strike dealerships already benefit from similar integrations with leading auto review sites Cars.com and Edmunds.com.

“We have already benefitted from Digital Air Strike’s existing partnerships with Cars.com and Edmunds.com and are looking forward to the addition of MerchantCircle. The more sites we can get reviews on from our customers, the more customers we have coming into our showroom and service bay,” said Brad Mugg, General Manager, Conant Automotive Group.”


Twitter Releases Sharing via Direct Message Update

By Digital Air Strike

TwitterDMUpdate

Using Twitter’s new “Share via Direct Message” feature, your business can easily include customer Tweets when following up on past inquiries or issues.

Since Twitter started, it has been one of the most open sites in terms of social conversation with updates that are available to anyone, not just friends or followers. Although this new messaging option wasn’t in huge demand amongst Twitter users for this reason, it will allow the site to move further into the growing trend of mobile messaging.

Aside from giving users a way to transition from an open dialogue to a private conversation, this update can greatly impact the way that your business communicates with customers.

Currently, Facebook does not allow companies to directly contact customers without the customer initiating the private conversation. By using Twitter creatively and attentively, you can have an significant impact on your online relationships.

The lifespan of the average Tweet doesn’t extend past 24 hours, leading to a shorter attention span from its users. If you respond privately to a customer or potential customer even a couple days after their initial Tweet was sent, some context will be needed to jog their memory. Taking the time to explain why you’re reaching out could lead to more missed and forgotten conversations.

By including their original comment when responding to a customer, you can shave off minutes from your response time, which is valuable on a site that’s all about what’s happening now. Having their own words within the conversation also allows your customer to more easily return to the frame of mind they were in when they wrote their original update.

This new messaging feature also opens up the possibility of building more long-lasting relationships with your fans. The person that casually told you they wanted to look for a new car “in a few months” can now be easily reminded of your dealership. The fact that you remembered them weeks or months later will do even more to show that your business cares about customer relationships.

 


Barlow Buick GMC Increases Positive Reviews with Help from Digital Air Strike

By Digital Air Strike

 

Since partnering with Digital Air Strike, Barlow Buick GMC Used Car Manager, Dave Barlow, has seen an overall boost in activity on third-party review sites, as well as an increase in Facebook engagement.

More importantly, they have also seen a tremendous increase in positive reviews. In only nine months, Barlow Buick GMC has gained 267 new reviews with an average 4.8-star rating!

With Digital Air Strike, you can rest easy knowing our expert social media and reputation management team has your needs covered.

Contact us for additional information on our pricing and packages.


Social Media Helps Connect Charity-Minded Dealership to their Community, Gaining National Attention from Edmunds

By Digital Air Strike

When a recent fire swept through the Sierra Nevada mountains, John L. Sullivan Chevrolet decided to give back to their local community, donating and delivering 7,500 bottles of Gatorade to firefighters.

sullivan

Using social media, the dealership shared photos of their team loading the delivery truck, while spreading the word about the fire and inspiring others in the community to help. With some well-targeted ads, these posts on the dealership’s Facebook page gained an astounding 1,040 total post actions (including Likes, Shares, Comments, etc.) and over 13,000 people reached!

Edmunds.com eventually caught wind of the story, penning an article about the charity of owner, John Sullivan, as well as the power of social media. To end the article: “Edmunds says: A thoughtful gesture gets a lot of mileage for a community-minded dealership, thanks to social media.”

Be sure to read the full Edmunds.com article, and visit John L. Sullivan’s Facebook page.


What’s the Big Secret?

By Digital Air Strike

bigsecret

As an industry authority, Automotive News recruited Digital Air Strike’s Alexi Venneri and Thom Brodeur to present this exciting automotive social media webinar, “The BIG Secret Your Ad Agency Doesn’t Want You to Know.”

During this session, two industry leaders will discuss their top tips to running a successful social media advertising campaign, including how to use new tools to target in-market car buyers and how to generate solid leads with a smaller ad spend.

What’s the secret? Download the encore presentation of this exciting and informative webinar to find out!


Cars.com is Bringing Selfie Back with #NewCarFace Campaign

By Digital Air Strike

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It may have been Oxford Dictionaries’ “word of the year” in 2013, but this year, Cars.com is using selfies to increase social engagement among dealers and customers, connecting them in an interactive way.

This summer, Cars.com began promoting their #NewCarFace campaign and contest. Although car-buyers are the main focus of the contest, there are many ways that your dealership can leverage this promotion to connect with customers after they’ve purchased their new car and build relationships that will last much longer than one sales visit.

The concept is simple:

  • Snap a photo to show off your best #NewCarFace.
  • Come up with a catchy caption. Don’t forget to use the hashtag!
  • Share your photo on Instagram or Twitter and mention @carsdotcom.
  • If you don’t have Twitter or Instagram, you can share your photo on Cars.com’s Facebook page. Just make sure to include #NewCarFace somewhere in your post.

In January, Cars.com will announce one winner and pay off their car loan up to $25,000. All recent new/used car buyers have a chance to win – possibly even someone who purchased from your dealership!

What does this mean for you?

The best time to get your customers to connect with your business on social media is before they have driven off the lot.

The most exciting moment of buying a new car is when the salesperson hands over the keys. With the #NewCarFace promotion, you can encourage your customers to share that exact moment with their friends and family while they are still at your dealership. As they are tagging @carsdotcom and showing off their new car, let them know that your dealership is on Twitter/Instagram/Facebook, too.

Don’t let that initial “like” on Facebook be the end of the conversation. Continue to engage and build a relationship that will keep them coming back to do business with you for both your customer service excellence and your desire to connect beyond just a business transaction.

In addition to the positive social buzz your dealership will gain from having your satisfied customers promoting your business online, Cars.com will select one dealership each month to be the Cars.com #NewCarFace Featured Store. The winning store each month will be highlighted on the national Cars.com Facebook page, allowing your team and satisfied customers to be featured.

Visit the Cars.com #NewCarFace website for additional information, as well as rules and restrictions.