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Facebook Is Adding a Few More Feelings

Facebook Is Adding a Few More Feelings

Feel limited by Facebook only letting you “like” or “share” something? Soon you and your customers will be able to express other “emotions” through six new emoticons: “wow”, “yay”, “love”, “happy”, “sad” and “angry”. The move is designed to keep Facebook’s 1.6 billion users more engaged and on the site longer. That’s good and bad news. The good news is Facebook continues to be one of the best places to promote your business and engage with potential clients and customers and the new emoticons will give you greater insight into how your customers feel about your business, your services and your special offers. The bad news is – this change means you or someone on your team will need to be ready to manage your business’ Facebook page for these new emoticons. No one wants an “angry” left unattended! At Digital Air Strike, this is exactly what we do for our clients. Just as we do with negative comments and reviews, our team will alert your business to any negative posts or issues in an effort to maintain your positive online presence. We also stay on top of the latest news so you don’t need to worry about every little change on Facebook. We will be looking for the new emoticons when they are live and alerting your team. Facebook’s CEO says the new emoticons will be “coming soon” but didn’t announce a specific...
THE Way to Reach Your Customers

THE Way to Reach Your Customers

Your customers are on Facebook – 74% of them according to our recent Social Media Trends Study – so you should be too. Not just posting but communicating. Good news is – Facebook just made it easier for you to do that by expanding its “chat” or “message” tool, Facebook Messenger, for businesses. Messenger for Business gives you the ability to interact with your customers in a place they already are – which means they’re more likely to see and respond to your message. You can conveniently send customer service updates, order confirmations, special offers and much more. And it’s FREE! More proof Facebook Messenger is where your customers are – – the app is now the second most downloaded. #1 is Facebook itself. Facebook Messenger should also be added to your website so mobile users can chat and send messages directly through the app to you and your employees – – increasing your opportunities to engage with your customers and clients. Have questions about Facebook’s new feature? Contact your client advocate or call us at 1•888•713•8958. We are experts at helping you turn social sites into lead generating...
A Pixel is Worth a Thousand Clicks

A Pixel is Worth a Thousand Clicks

The new all-in-one “Facebook pixel” can retarget website visitors while also tracking actions including leads and sign-ups. Why our Digital Air Strike Social Ads team and clients who work with this team LOVE this new pixel: When properly installed by your website provider, our Ads team can provide ad reporting including all website leads generated by Facebook ad campaigns. Using these pixels, our Ads team can create highly targeted and segmented retargeting campaigns which can serve up ads based on customer activity on your website. Someone abandoned a quote form? No problem – we can track them back and offer them another ad format which makes it easier, like the Lead Gen ad format. Your website provider doesn’t have to keep making pixel updates as campaigns change. We can handle all of that on the DAS backend now – saving you and your website team time! These new pixels allow our clients to get more bang for their buck when doing social advertising. Ready to fall in love with these new pixels too? Contact your DAS Advocate today or sign up for one of our Facebook Ads packages designed to get maximum...
Tap, Tap, Done. Facebook’s Simpler Way to Fill Out Forms

Tap, Tap, Done. Facebook’s Simpler Way to Fill Out Forms

Facebook is making it easier for interested consumers to submit their information online through its latest offering called Lead Ads. Whether businesses want to encourage people to sign up for their newsletter, an offer, an event or get a quote, lead ads simplify the mobile signup process, helping businesses hear from people interested in their product or service. Why Businesses Should Care: Lead Ads allow users, with a few taps, to auto-populate form fields and submit the contact information they’ve given Facebook like name, phone number and email addresses. Facebook users no longer have to try to type in the information on their mobile devices – – which consumers are increasingly using to search for and research car dealerships and other businesses. The ads can be used to easily capture customer information without fear of a long form or survey being “abandoned” before completion. How Digital Air Strike can help: Our specialized social advertising team works with our clients to determine if the lead ad format is the right fit for their campaign objective and will then setup and customize the ad for optimal performance. Our experience gives our clients a cost-saving advantage as we are experts in creating, targeting and re-targeting ads – – meaning clients can avoid an expensive learning curve and quickly reach in-market consumers. Because of our close relationships with social giants like Facebook, Instagram and Twitter, we learn about new and upcoming changes early and can determine ways to leverage them to benefit our clients before the...
Avoid the Wait with Google

Avoid the Wait with Google

Using data collected from Google searches and its GPS-backed technology, Google is now able to determine the busiest times at your business and list that in search results. After performing a search for a business on Google, then clicking the title to see details like its address, phone number and open hours, Google will also now show you “popular times” for the business. Why Businesses Should Care: Businesses can use the data to get an improved understanding of their own traffic patterns and busiest hours in a general sense. This data could potentially be used in the future to better inform Google users of what to expect at the business they’re headed to after a Google Search. Google’s ability to aggregate information from millions of consumers’ smartphones is what’s powering this new, and more broadly accessible, search feature. How Digital Air Strike Can Help: As part of our managed services, Digital Air Strike will build, secure & enhance core listings on the web including google digital properties. Accurate & complete listings are essential to increase visibility for businesses. Because of our close relationships with social giants like Facebook, Instagram and Twitter, we learn about new and upcoming changes early and can determine ways to leverage them to benefit our clients before the...
We wish to continue our year of giving back (and you also get more)!

We wish to continue our year of giving back (and you also get more)!

  2015 was a big year for us! And we are not done yet. We want to celebrate the holiday season by gifting all clients that upgrade or buy a new service between December 23rd – January 10th an Android tablet and donating one to a child in need through One Laptop per Child, an organization that empowers through education by supplying durable laptop computers to children in need. Our goal is to donate 1,000 laptops in our dealers’ names to the organization and when we do we will also donate $10,000. Contact us by clicking here to learn more about how a small upgrade can get you a lot more and visit digitalairstrike.com/charity to see more than a dozen charities that we have supported this year. You can also check out the 2015 DAS Gives Back photo album on our Facebook page, facebook.com/DigitalAirStrike, to see our good deeds in action.

We wish you, your staff and family a very happy and successful holiday season!

Your friends at Digital Air...
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