FOR IMMEDIATE RELEASE
New Study Shows Car Buyers use Social Media and Online Reviews More than Ever Before in Determining Where to Buy
A study of more than 2,000 car buyers and 650 automotive dealerships finds consumers are increasingly using online review sites, Facebook and mobile devices in the car buying process
Sunnyvale, CA (May 17, 2013) – Online dealership reviews on social media networks are now playing the most important role in the dealership selection process, according to the Spring 2013 Automotive Social Media and Reputation Trend Study released by Digital Air Strike™, the nation’s leading automotive social media, online reputation and digital response company. The bi-annual study included an in-depth analysis of how 650 U.S. dealers use social media and an online survey of 2,000 consumers who purchased a vehicle in the last 6 months.




