Combined digital marketing company provides the first complete social media, internet lead response and reputation management solution for auto dealers
Sunnyvale, CA (April 3, 2012) – Today Digital Air Strike was announced as the official company name of the recently merged automotive digital marketing companies ResponseLogix, Inc. and Digital Air Strike, Co. Headquartered in Silicon Valley, Digital Air Strike has combined dynamic prospect-response digital marketing solutions with social media and reputation management for auto dealers. Both of the individual companies were founded by automobile industry veterans and work with dealers, dealership groups and manufacturers nationwide.
“The Digital Air Strike name captures the dynamic range of digital solutions and services in our expanding portfolio. We conducted primary research across all tiers and confirmed that it is an igniting brand that has strong brand awareness on par with many established companies in our industry,” said Tom Mohr, ResponseLogix co-founder and now President and CEO of Digital Air Strike. “Digital marketing mediums have dramatically changed the advertising landscape and we are excited to be the first automotive solutions company that has combined innovative lead management technology with cutting-edge social media and reputation management services.”
Founded in 2007, the Response Logix name will transition into one of three product lines for the company while continuing to deliver multi-vehicle price quotes, lead follow-up and behavioral targeting solutions for dealers. The original Digital Air Strike social media and reputation management product lines will now be branded Social Logix and Reputation Logix, completing the merged digital product offering.
“Dealers are continually engaged in a digital war for market share with the goal of driving more traffic to their website and all online assets they control. The Digital Air Strike brand was designed to communicate our value proposition of providing digital air cover and a dedicated team to work behind the scenes to give our dealers a distinct online advantage,” said Alexi Venneri, original Digital Air Strike co-founder, now CMO and COO-Social Media.
Digital Air Strike’s three product lines – Response Logix, Social Logix and Reputation Logix – all provide the benefit of fast response, enhanced marketing campaigns and increased consumer engagement.
###
About Digital Air Strike
Digital Air Strike is the most complete social media and digital marketing solution in the automotive industry. The company developed a turn-key program for dealerships nationwide that includes fully managing their social media sites, online reputation and digital lead responses. The company offers multiple tiers of service ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike’s expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups and OEMs engage with more consumers while delivering increased website traffic. Additional information is available at www.DigitalAirStrike.com and at www.facebook.com/digitalairstrike.
Media Contact:
Charlie Vogelheim I cvogelheim@digitalairstrike.com I 949.929.0716
Between October and November 2011 we conducted a Mystery Shopping survey of more than 1,000 US auto dealers. This infographic captures the response times, the percent of dealers who responded with and without a price. The pie chart represents an analysis of information held in the emails that offered a price quote. From sending a price for a single car up to the Best Practices standard of sending multi-vehicle pricing with vehicle details and incentive pricing. Only 7% of the dealers we surveyed delivered a response on par with best practice.
Methodology: 1082 dealers surveyed. No Response Logix clients included. Gmail account used to collect responses. Requests submitted through dealer websites. Auto responders were discounted from the study, defined as any response received within five minutes and without specific information from the request. All Response Logix SmartQuotes satisfy best practices and would qualify as a top quality response.
Dave Zuchowski, Executive VP of National Sales for Hyundai Motor America, discusses the single greatest factor in auto dealer sales success, and his opinion might surprise you.
Sean Magaha, Director Digital Experience for Darcars, discusses how to create the dealership’s automotive consumer digital experience and the past year, as well as 2012.
Join NADA’s VP of Dealership Services John Lyboldt as he discusses the must-see vendors, events and speakers at NADA 2012. The Webinar begins Wednesday, Jan 25 at 2PM EST/11AM PST. Don’t waste time wandering or wondering what’s worth your time, get it straight from the source.
Daniel Boismier, Internet Director at The Suburban Collection, discusses a breakout 2011, an optimistic 2012 and the secrets to selling cars to Generation Y.
Paul Eisenstein, publisher of TheDetroitBureau.com, discusses how the auto industry could help lead the US economy back and what trends he saw at the Detroit Auto Show that leads him to be optimistic about 2012.
Dave Power, founder of J.D. Power & Associates, sat down with Charlie Vogelheim to discuss a dealership’s continuous improvement to stay competitive in today’s market. Filmed at the Automotive News World Congress.
Charlie Vogelheim spoke with Stephen Polk, President & CEO of Polk, about what he sees in 2012. Will Europpean car makers fall behind? Is Detroit back for good? Will Toyota and Honda recover from 2011? Are margins the Achilles Heel of 2012? Recorded at the Automotive News World Congress.
Charlie Vogelheim caught up with Edward Lapham, Executive Editor at Automotive News. Mr. Lapham discusses issues facing auto dealers in 2012 from the Automotive News World Congress. Will Toyota hit back hard after a tough 2011? How will pricing be affected by recent developments? How will social media change in 2012?
Sunnyvale, CA (April 3, 2012) – Today Digital Air Strike was announced as the official company name of the recently merged automotive digital marketing companies ResponseLogix, Inc. and Digital Air Strike, Co. Headquartered in Silicon Valley, Digital Air Strike has combined dynamic prospect-response digital marketing solutions with social media and reputation management for auto dealers. Both of the individual companies were founded by automobile industry veterans and work with dealers, dealership groups and manufacturers nationwide.
