Sales: 1•888•713•8958 / Support: 1•866•925•8289
ExtraNet Login Command Center Login Contact Us

Like and Share Buttons are Helping Facebook Target Ads

This month, the millions of Facebook “Like” and “Share” buttons that have been added to web pages and mobile apps will start funneling data about people’s web browsing habits into the Facebook ad targeting systems. That means the types of sites you visit could be used to fine tune ads shown to you inside Facebook, Instagram, and mobile apps that use Facebook’s ad network. Why Dealers Care: Users don’t have to actively like, share or send something through a Facebook button for their browsing data to be captured for ad targeting; they just have to visit a page with the buttons enabled. Until now, interest-based targeting has largely been limited to what users did on Facebook itself This will help Facebook combat Apple’s new ad-extensions that block ads Instagram, which is owned by Facebook, is set to overtake Google and Twitter as the largest display ad platform in just two years Users can also tailor their preferences within their profile setting on Facebook to improve relevancy How DAS can help: Our managed services enables clients to tap into the vast advertising opportunity available from Facebook and Instagram Our experience gives our clients a cost-saving advantage as we are experts in creating, targeting and re-targeting ads – – meaning clients can avoid an expensive learning curve We offer a variety of service plans allowing businesses to tap into social advertising and increase their budget at any time This latest change is another reason dealers need Digital Air Strike. Our team is on top of all the latest features and functionality giving clients the competitive edge. If you would like more...
Digital Air Strike Honored for Its Insight

Digital Air Strike Honored for Its Insight

Digital Air Strike would like to thank DrivingSales for naming us as a semi-finalist in the DrivingSales Most Valuable Insight Competition that will take place at the DrivingSales President’s Club event in NYC on April 1, 2015. Our annual Automotive Social Media Trends Study was honored as a great contribution to the automotive industry. The competition is meant to foster the spirit of progress and thought leadership in the auto industry. A panel of top Dealer Principals/Owners and General Managers from innovative dealerships across the U.S. selected Digital Air Strike based on its recent study. The dealers agreed that it was full of relevant and useful information that helps dealerships understand the impact of social media and reputation management in the automotive industry. “We are honored to have been selected and proud that our annual study is being acknowledged for the important information it contains. We use it to stay ahead of trends and to help give dealers real insight into how they can use social media to engage with prospects and customers”, said Alexi Venneri, Co-Founder and CEO of Digital Air Strike. The post Digital Air Strike Honored for Its Insight appeared first on Digital Air Strike | Automotive Social Media, Reputation Management and Internet Lead...

Don’t be the dealer that asks: “Did anyone get a picture of that”? Be the dealer who assigns the task.

Read more

DAS Dealers Ahead of Others – Including Facebook When It Comes to Social Intel

Ever wonder what people are saying about your business on Facebook? Soon Facebook will start telling you. The social media site is in the testing phase of giving Topic Data to select partners. Topic Data is essentially what people are saying about your industry and your products. For example, a pet store can find out what brands customers want or what pet-related activities are happening in the area based on what people are saying on Facebook. Facebook is partnering with DataSift to find the data and, for now, is only making the information available to select DataSift partners. Digital Air Strike already has much of this information as we manage thousands of dealers’ Faceboook pages. This gives us insight into what people across North America are experiencing when it comes to car buying – – including what works to bring them into a dealership and how our dealer clients are closing sales. Most importantly, our Facebook ads team has targeting and promoting ads down to a science. We can pinpoint Facebook users based on some really specific things including: how old their car is, if they are in the market for a car, the cars they like, their location, income, interests, behaviors, and age. So while many business owners are waiting for Facebook’s Topic Data to become available to them, Digital Air Strike’s clients should know: We’ve got you covered. Here is Facebook’s post about Topic Data in its entirety: March 10, 2015Topic Data: Learn What Matters to Your AudienceMarketers want to understand what people think about topics related to their business, so they can make their products and...

Twitter Releases Sharing via Direct Message Update

Using Twitter’s new “Share via Direct Message” feature, your business can easily include customer Tweets when following up on past inquiries or issues. Since Twitter started, it has been one of the most open sites in terms of social conversation with updates that are available to anyone, not just friends or followers. Although this new messaging option wasn’t in huge demand amongst Twitter users for this reason, it will allow the site to move further into the growing trend of mobile messaging. Aside from giving users a way to transition from an open dialogue to a private conversation, this update can greatly impact the way that your business communicates with customers. Currently, Facebook does not allow companies to directly contact customers without the customer initiating the private conversation. By using Twitter creatively and attentively, you can have an significant impact on your online relationships. The lifespan of the average Tweet doesn’t extend past 24 hours, leading to a shorter attention span from its users. If you respond privately to a customer or potential customer even a couple days after their initial Tweet was sent, some context will be needed to jog their memory. Taking the time to explain why you’re reaching out could lead to more missed and forgotten conversations. By including their original comment when responding to a customer, you can shave off minutes from your response time, which is valuable on a site that’s all about what’s happening now. Having their own words within the conversation also allows your customer to more easily return to the frame of mind they were in when they wrote their original...

Barlow Buick GMC Increases Positive Reviews with Help from Digital Air Strike

Since partnering with Digital Air Strike, Barlow Buick GMC Used Car Manager, Dave Barlow, has seen an overall boost in activity on third-party review sites, as well as an increase in Facebook engagement. More importantly, they have also seen a tremendous increase in positive reviews. In only nine months, Barlow Buick GMC has gained 267 new reviews with an average 4.8-star rating! With Digital Air Strike, you can rest easy knowing our expert social media and reputation management team has your needs covered. Contact us for additional information on our pricing and packages. The post Barlow Buick GMC Increases Positive Reviews with Help from Digital Air Strike appeared first on Digital Air Strike | Automotive Social Media, Reputation Management and Internet Lead...
Page 1 of 912345...Last »