Alexi Venneri cares deeply about how her clients spend their marketing money. And she’s focused on three words: return on investment. That’s why she founded Digital Air Strike, a company that leverages social media for its clients.
“They just didn’t know how to track [marketing return on investment],” Venneri said, “And they would believe the ad agency or that vendor or whatever. They just hoped they saw more business. Hope is not a strategy.”