General Motors Endorses Digital Air Strike as First Full Service Automotive Social Media and Reputation Management Partner Approved for iMR Turnkey Funds

Scottsdale, AZ – (November 1, 2011) – Digital Air Strike, the nation’s leading automotive social media marketing and reputation management agency, was recently chosen by General Motors (GM) to provide social media marketing and online reputation management to its dealerships across the US. GM’s endorsement of Digital Air Strike, the first full service social media and reputation management partner to qualify for GM iMR turnkey vendor status, is further evidence of the growing importance of social media in the automotive industry. Over 4,000 participating dealers across the nation can now access iMR match funds to help cover the cost of Digital Air Strike’s industry-leading social media services.

“GM is committed to helping our dealers fully utilize social media marketing and enhance their online reputations. Digital Air Strike plays a key role in helping dealers nationwide in this area, helping drive more business to the dealer and improving the customer buying and ownership experience,” said Bill Taylor, Retail Internet Strategy Manager, General Motors“Digital Air Strike has extensive direct automotive experience and a track record of providing solutions that help dealers build lasting relationships with their customers.”

“We are delighted to be partnering with General Motors and its forward-thinking automotive dealerships,” stated Alexi Venneri, COO of Digital Air Strike. “This partnership illustrates that GM is very aware that consumers are increasingly looking to digital mediums during the automotive buying process. To remain competitive, dealers must engage consumers in online conversations on social networks and review sites.”

Digital Air Strike COO Alexi Venneri is an invited speaker on GM’s 2011 eSummit (www.gmesummit.com) conference tour, which provides GM dealers nationwide with comprehensive training on digital marketing strategies.  Attendance at GM’s eSummit conferences is available exclusively to its network of automotive dealers and tour stops this month include Columbus, Los Angeles, Phoenix and San Jose. Any GM dealer who attends Digital Air Strike’s seminar at the eSummit is eligible for a free strategic review of their social media activities and online reputation.

 ###

About Digital Air Strike

Digital Air Strike is one of the fastest growing social media marketing and reputation management companies in the automotive dealership industry. The company pairs innovative technology with a team of digital specialists to provide a complete solution for automotive-related businesses nationwide. Digital Air Strike has expertise spanning all manufacturer brands and has direct automotive dealership experience. It has a proven track record of helping automotive dealers, dealership groups and OEMs engage with more consumers, improve online reputations and deliver increased website traffic. Digital Air Strike works with automotive dealers to give their business an advantage by leveraging new social media marketing tactics to build customer relationships while using technology to promote positive reviews. For more information visit www.digitalairstrike.com or www.facebook.com/digitalairstrike.

About General Motors Co. 

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets.  GM’s automotive brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

Media Contact:   Marilyn Sheedy  /  marilyn@digitalairstrike.com  /  480.320.3028