October 21st, 2013 – Digital Air Strike announces the launch of its Cars.com integrated Review Surge 3.0 product. Review Surge 3.0 is the Industry’s first customer survey to allow car buyers and service customers the ability to turn their survey feedback into a Dealer Review on Cars.com, all without leaving the survey environment.
The seamless new feature is a turnkey way for dealerships to leverage familiar customer touch points to build review volume on Cars.com, one of the top review platforms consumers turn to when selecting a dealership, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.
This solution automatically generates a survey after a patron buys or services a vehicle at the dealership. The dealership’s Dealer Management System (DMS) triggers a survey with the option of seamlessly leaving feedback on Cars.com within 24 hours of each customer transaction, thus making the reviews generated “verified customer reviews”.
For dealerships, this new product will help increase the number and frequency of reviews on Cars.com, providing a more robust view of their overall sales and service experience. For dealership customers, the integration provides an easy, automated way to share their experience on Cars.com, informing future customers about what they can expect if they choose to visit the dealership for sales or service.
(Additional Source: Wall Street Journal)