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Digital Air Strike Launches Innovative Social Ad Programs and Engagement Portal at the National Automobile Dealers Association Convention

Digital Air Strike Launches Innovative Social Ad Programs and Engagement Portal at the National Automobile Dealers Association Convention

Scottsdale, AZ – (March 31, 2016) Digital Air Strike, the leading social media and digital engagement company, announced today the launch of two new Facebook social advertising programs and will unveil the industry’s first fleximizableTM Consumer Engagement Portal at this weekend’s National Automobile Dealers Association Convention & Expo (NADA) in Las Vegas.

Digital Air Strike is pleased to launch two exclusive enhancements for their dealership clients that have already proven to increase leads and sales:

  • Facebook Lead Generation Ads with CRM Connect saves dealerships time by automatically emailing leads generated by social advertising right into the dealership’s CRM as an ADF XML lead. Previously, businesses had to manually check Facebook and download leads if they didn’t use one of Facebook’s “integrated CRMs” (which are not traditionally SMB CRM systems).
  • Dynamic Inventory Ads is another exciting enhancement which pairs site retargeting with inventory-specific Facebook ads. The ads are created and delivered to Facebook users based on content they viewed on the dealership’s website and on a dealership’s in stock vehicles and/or alternative vehicles.

The unveiling of Digital Air Strike’s eagerly anticipated Consumer Engagement portal will be the highlight of this year’s convention. The platform is the first of its kind that focuses on all elements of consumer engagement in one platform. It was designed to be easy to use, truly mobile friendly and totally customizable by account and user. From a single rooftop, to a dealer group with multiple hierarchies, to an OEM with multiple brands, Digital Air Strike has engineered an innovative and fleximizableTM solution to allow their clients the ability to see all forms of engagement from social networks, reviews and surveys in a revolutionary format that also includes incredible BI and analysis. Digital Air Strike’s S.V.P. of Product and Strategy, Erica Sietsma, says, “Every year we do multiple focus groups with our clients to find out what products would make their jobs easier and help them sell more. Overwhelmingly they told us that flexibility in terms of viewing consumer engagement in one platform was crucial and that directly receiving the many leads we send them from social media would help them increase lead to show ratios as well as CSI overall.”

Erica Sietsma will be speaking at the NADA convention for the second consecutive year. She will present #SoDumb: 30 Social Media Mistakes today at 3:45pm and on April 2nd at 10:15am. NADA is the largest conference for the automotive industry and the selection process to present is extremely competitive. To find out more about Erica’s presentation visit http://digitalairstrike.com/events


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