The week before Halloween, come to DD13!!

By Digital Air Strike

It’s that time of year folks…the leaves are falling off the trees, pumpkins are getting ready for their big season and we are gearing up for one of the biggest conferences of the year: the fall Digital Dealer Conference and Expo in Las Vegas at the Mirage!  This year, Digital Air Strike will be at DD13 in full force to bring you and your dealership some Top Secret Intel on how you can take your digital marketing to the next level.   We have three people speaking and are hosting one of the EXCITING new Digital Dealer Learning Labs!

If you have yet to sign up for DD13 – are you CRAZY?!  Vegas. Apple TVs. Learning Labs. ‘Nuff Said!  Click here to register!

Where to find the Digital Air Strike Operatives at DD13: 

Booth# 210 – Stop by to get your dealership’s custom social and reputation surveillance report and enter to win an Apple TV – we have 10 to give away, so “may the odds be ever in your favor!” (Bonus points if you can guess the movie that quote is from!)

Growing your Parts and Accessories Business in a Consumer-led, Technology-enabled Shopping Environment
Tuesday, October 23: 1:30 PM — 2:20 PM

Erica Sietsma, our Director of Strategic Relationships, will be participating in this timely and powerful eBay panel hosted by Clayton Stanfield.   The panel will discuss the impact technology will have on shopping in the next three years and will provide insight on how dealers can take advantage of the commerce everywhere trend, using smartphones, tablets, and mobile devices to reach consumers when, where and how they want to shop. This class is built to help dealers get off the sidelines and onto the field. We will look at four current commerce trends: mobile, local, social and digital.

 What action items will attendees take back to the dealerships?

  1. Learn how to get inventory out of the DMS and up for sale online.
  2. Learn how to merchandise and sell online.
  3. Understand how to use marketplaces like eBay and Google Shopping.
  4. Understand the best ways to utilize social media.

Fall 2012 Social Media Study Results and Top Dealers Revealed : Alexi Venneri, Co-Founder and CMO and COO of Social Solutions
Tuesday, October 23: 3:30PM – 4:20PM 

Back by popular demand, the 2nd Automotive Social Media Trend Study is packed with even more actionable findings! Conference attendees will be some of the first to see the results, including an analysis of sites from dealers attending the show and how car buyers are really using social media and review sites. Learn if average liker and follower counts are increasing, find out which review sites get the highest use by car buyers and see if any of your dealership strategies are featured. Be one of the first to see how top dealers are getting results from social media and learn how your dealership compares to these findings – are you trending higher, lower or right on track? Sign up to receive your own intelligence briefing to get tips on how you can use social media to dominate your market. Your dealership will receive your own confidential report and learn about “Top 10 in 10” – the 10 most impactful social media developments from the previous 10 weeks. This is a must attend session if you want the latest actionable information, not just general theory. Get a jump on your competition and drive more engaged traffic your way!

What action items will you be able to take back to your dealership?

    1. Learn how your social media sites and review management strategies compare against other dealer attendees.
    2. Learn which sites car buyers are really using and how they use both social media sites and online reviews to select dealerships.
    3. Learn specific social media tips from top dealers and how they can be leveraged immediately.
    4. Obtain an intelligence report with findings specific to their store.
    5. Get a jump on the competition with the “Top 10 in 10” – it will be crucial to know about the latest top 10 social media site changes.

Next Generation Innovation Panel
Wednesday, October 24th: 4:30PM – 5:20PM

Digital Air Strike President and CEO, Tom Mohr, will be one of the panelists on this exciting and thought provoking panel moderated by Jason Ezell and Eric Brown from Dataium.  Eric and Jason will identify and discuss all the new things that are being introduced into the market from a digital technology standpoint. The panel will consist of executives from the leading CRM and website providers, automotive portals, research firms and direct marketing firms and advertising agencies.

What action items will you be able to take back to your dealership?

    1. Hear about the types of new innovations in digital technology that will be introduced in the near future
    2. Find out which innovations dealers are most interested in seeing from their technology providers
    3. Learn about new innovations that are available today.

Learning Lab – Facebook Strategies:

Get hands-on tips and strategies from two of our top social media experts: Co-Founder, Alexi Venneri and Director of Strategic Relationships, Erica Sietsma.  Alexi and Erica will spend time with each attendee reviewing each dealership’s Facebook page and how to make this powerful social network one of the strongest weapons in your arsenal!  These labs are limited to only 5 dealerships due to their one-on-one nature, so register quickly as these will fill up fast!  To register for a learning lab, please visit the DD13 Online Community and from the “Schedule” section, go to the date time of the session you want to attend, click on the session and select “Join Meeting.”

Wednesday, October 24:

2:30PM – 3:20PM
3:30PM – 4:20PM
4:30PM – 5:20PM

Thursday, October 25: 

10:00AM – 10:50AM
11:00AM – 11:50AM

 We’ll see you in Vegas!