After revoking the option for businesses to send event invites to all of their fans, Facebook is rolling out three new tools to improve the event experience for both businesses and users.
Desktop and Mobile News Feed Ads
In the coming weeks, Pages will begin to see the option to create desktop and mobile News Feed ads that “boost awareness of events and drive responses.” Previously, these types of ads were only shown in the right-hand column on desktop only.
Event hosts will now be able to view insights in the right-hand column of an event page, which will include information about the number of people who have seen a link to the event, the number of people who have viewed the event, and the number of joins, saves and maybes the event has received.
According to Facebook, “These insights represent the first step [Facebook is] taking to help Pages better understand what’s working and not working when promoting their events.”
Events for Users
Facebook will also be making new improvements to the event experience for users. Each user’s events page has a new look to better highlight upcoming events and showcase new events, including suggested events based on information such as the pages they like, their location and the day of the week. This is another way that your event can gain visibility amongst your customers.