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Facebook users have embraced Facebook Live and now Facebook is looking at adding commercials in the middle of the live streaming posts. Partnering with a small group of top publishers, Facebook is giving them the option to insert a short ad break in the middle of their Live Videos. Although only in a test phase now, once Facebook finds out what works, we can all expect to see some form of advertising when streaming Live Videos in the near future.
The popularity of video across Facebook’s network has grown exponentially over the last year, and the company hasn’t been coy about its vision where video is the primary content in everyone’s newsfeed. Currently, over 100 million hours of video are watched daily on Facebook, and that number will likely continue to climb. Coinciding with Facebook’s rise in video prominence, marketers now consider social platforms to be more critical to a video campaign’s success than video-only platforms like YouTube.
So, what does this all mean for businesses? For one, it means that Live Video can be another great way to engage with your customers. It also means that since Facebook is committed to monetizing Live Video, your business should consider this as another opportunity to share your message to a wider audience. Once the advertising format for Facebook Live Video is finalized, Digital Air Strike will be ready to run these types of ads for your business. You don’t have to wait to get your message out, though. As a leader in social marketing, Digital Air Strike can help you spread the word about your business today. Talk to your Client Advocate now and find out which types of ads will work best for your business.