Facebook has begun testing a new auto-play video feature that injects life and movement into users’ news feeds. This feature allows users to see silent previews of videos prior to the videos being clicked and viewed in full-screen with audio.
As of right now, auto-play video previews will only launch on videos that are uploaded directly to Facebook or that are shared with your page through Facebook friendly apps like Instagram. Because of this, you will not be able to generate auto-play previews using links to external video hosting sites, such as YouTube.
The testing of this new feature seems to be further proof that video ads are on the horizon and that Facebook is looking for ways to warm their users up to the idea of unprompted video being played within news feeds.
If done properly, the transition to auto-play video could end up being a win-win for user and advertiser alike.