Automotive Social Media and Internet Lead Management – Digital Air Strike

Important Google Changes: Instant Results and Reviews in SERPs

New features on Google make reviews and organic listings even more important!

Important Google changes:

1. Map has moved to right hand side so more organic listings show on page one/above the fold
2. Local listings next to the map no longer have their own listing/space – they are just integrated into search results, making organic search more visible on the screen
3. Reviews are more prominent – and when you click the links it shows not only Google reviews but other sites as well
4. Organic rankings on first page of search can help get dealers ranked on the map
5. More weight is now placed on organic results overall (i.e. since sponsored/paid SEM on right hand is moved down due to map)
6. The “instant” feature automatically suggests phases/words in the search box – and displays the results even before customers select a suggested option…so more impressions/views will be created for every search and the time to type/search is reduced.

Why you should care:

1. Review (star rating) is even more important now because Google will aggregate ratings from other sites and display them in the organic search results.  With Digital Air Strike services, your star rating will gradually increase as unhappy customers remove or edit their ratings (like they can do on Yelp).  So even if you show up on the map, people can glance at your star rating and will use that as a factor in what link gets that user’s click.  Will they click on the dealership with a 5 star rating or a 3 star rating?  Remember they make these decisions in a fraction of a second.
2. The importance of an aggressive organic ranking strategy (for which Digital Air Strike helps with link buildingon the top ranked 50 sites) for the top 3 slots is even more important.  Looking at a competitive keyword like “Toyota”.  The top 3 slots are paid (SEM).  The 4th through the 6th links are the first “organic” slots. Everything else gets pushed down.  So, if you aren’t in the top 3 and you aren’t paying for a keyword, you are losing a lot of traffic.
   • TIP: If you are doing a lot of paid/SEM search, it is more important than ever that you bid and win one of the top 3 spots.
   • This may price the paid/SEM listings out of your budget, which makes organic search even more important. The Digital Air Strike program helps not only your main dealership website get highly ranked for organic, but also your top social sites as well.
   • If you are running pad/SEM Adwords on Google, your star rating is now listed in your paid ad, which can help increase CTR and boost ROI on your Adwords spend if you have a good reviews/high star rating.
   • Digital Air Strike helps with your star ratings and responses to reviewers, so we now help enhance their ROI on both organic search and your paid/SEM ads.

There’s never been a better time to make Digital Air Strike your partner to help you dominate social media, enhance your organic search engine rankings and manage your reputation – all to boost your website traffic by 30% or more.  If you wait, you could see a decrease in your website traffic, especially considering the changes these changes with Google.