You know your dental office is great. Now get that information out there!

You know your dental office is great. Now get that information out there!

On the neighborhood app NextDoor, someone in my neighborhood recently asked the group if anyone knew a good dentist. She was taking the first step in what’s now called “the customer journey,” through which she will make a purchase, meaning she will choose a dentist. Several neighbors chimed in with recommendations. So what is the logical next step for this person?

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