Meet Your No. 1 Salesperson: Reputation

Meet Your No. 1 Salesperson: Reputation

A recent study found up to 90 percent of sales and service customers say reputation impacted their decision to choose a dealership, and 72 percent say they would drive up to 60 miles to a dealership with a positive reputation. With reputation being the most important driver of sales, it’s essential to manage it correctly.

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