In The News

The State of the Industry

"What's good for General Motors is good for America." This well-known and oft-repeated quote was attributed to Charles Erin Wilson, U.S. Secretary of Defense during the Eisenhower years, and CEO of General Motors from 1941 through 1953. Read Full...

Video Tools Evolve for a Mobile World

The influence of video content on shopping behavior is undeniable. That means it's critical for dealers to tailor their videos for mobile devices, the top research tool for a growing number of potential buyers. Read Full...

Social Media Management: The Key to Building Your Brand

Automotive dealerships know the fierce competitive landscape they face in today’s market. In order to be successful and separate yourself, it is important to remember that as an owner, your dealership’s brand reflects heavily upon the strength of your reputation. Key...

Don’t Leave Feedback to Chance

In the highly competitive business environment of managing an automotive dealership, customer service and engagement built on mutual trust and respect are paramount to success. With the majority of consumers searching review sites before purchasing, you need to...

Digital Air Strike: Pioneering Solutions in the Social Age

Digital Air Strike provides the most comprehensive software and managed service platform for social media and digital marketing to help clients engage with consumers in digital and social environments while generating measurable ROI. Read Full...

Meet Your No. 1 Salesperson: Reputation

A recent study found up to 90 percent of sales and service customers say reputation impacted their decision to choose a dealership, and 72 percent say they would drive up to 60 miles to a dealership with a positive reputation. With reputation being the most important...

Striking the Digital Media Market

"Since its inception in 2010, Digital Air Strike has become a pioneer in digital response, social marketing and online reputation management, deploying industry-specific mobile apps, software and managed service platforms to monitor, improve and manage consumer...

Sunshine, Low-Cost Homes Enough for Phoenix Growth?

Alexi Venneri, CEO of Scottsdale-based automotive social-media firm Digital Air Strike, said the Valley isn’t just a call-center hub for big tech firms like Yelp anymore. She said more big tech firms are adding other operations and hiring developers here because the...

6 Things to Check Out

Vince Bond Jr. Emerging technologies are changing the way auto retailers run their stores, and the NADA convention is a showcase for them. New innovations also are promising to help differentiate vehicles and dealers. Here are some of the recent advances on display at...

Car shoppers look to Twitter for offers & discounts

SCOTTSDALE, Ariz. - Consumer interest in offers and discounts on social media networks is growing: 44 percent of sales customers and 47 percent of service customers who use Twitter follow a dealership for access to offers and discounts, according to a recent study....

Top News: Study Reviews Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers. “The data from...

Digital Air Strike Makes Industry Leaders of Arizona for 2017

Businesses in Five Key Sectors Recognized for Leadership and Innovation Each year, AZ Business is proud to present the Industry Leaders of Arizona (ILoA) Awards, which recognize the contributions and impact of Arizona-based companies on both the economy of Arizona and...

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