January 2010
ResponseLogix works with 26 different CRM/ILM systems. We focus on ensuring you can send your customers multi-vehicle price quotes right away and then provide best-in-class follow-up marketing. In turn, the CRM / ILM system manages your contacts so you can keep track of the customer.
Not all CRM / ILM systems are equal. The more advanced your CRM / ILM system, the more likely it interfaces with ResponseLogix to create an optimal user experience.
Since the experience you have with ResponseLogix is partially impacted by the features (or lack of features) of your CRM / ILM, and we want you to have the best user experience possible with our product, we have decided to do two things:
- Share with you the CRM / ILM systems that deliver the best customer experience with ResponseLogix.
- Alert you to simple steps you can take to get your CRM / ILM (if they haven’t yet) to add a key feature that could optimize your experience with ResponseLogix.
There is a simple feature that the best CRM / ILM’s have: clickable links in the comments field of a lead.
With clickable links, the Internet salesperson’s ability to see the quote that was sent on a lead is a click away vs. having to cut and paste a URL into a browser.
Some of the top CRM / ILM’s that offer this feature:
- AVV
- e-Lead CRM
- Car Research/Car Interactive
- Dealer Peak
- Dealer Socket
If your CRM / ILM does not offer clickable links in the comments field of a lead, your work is less efficient than it could be.
Contact your CRM / ILM sales rep! Strongly encourage him or her to make this a tech team priority. With a couple weeks of work, your CRM / ILM system can deliver better usability to you that will improve your ResponseLogix experience as well. A better CRM, better usability for ResponseLogix and a better experience for you the dealer: that Trifecta is a winning ticket.
Here’s to a Succesful 2010!
Tom Mohr
President and CEO