Only being able to retarget customers who visit your website will soon be a thing of the past.
Facebook is adding more and more options to target more and more people likely to be interested in your offer. When using Facebook dynamic ads, advertisers can now reach people who are highly likely to be interested in a specific product.
Dynamic ads use a potential’s customer’s website browsing activity and your product catalog to deliver targeted ads across the entire Facebook Ad Network. For instance, when someone visits your website while logged into Facebook, we can retarget them with an advertisement that displays the item they looked at on your website. Retargeting allows you to focus your advertising spend on clients you know already have some degree of interest in your business. This means a much higher ROI.
Still unsure about what retargeting on Facebook means for your business? Check out our previous post about the topic here.