One of the hottest trends in social media right now is live video streaming. The Periscope app helped vault live video to new heights of popularity starting in 2015, and the buzz has only grown since. Now, giants like Facebook and YouTube are boosting their focus on live video as well. For the average user, this means that with nothing more than a smartphone and a smile (smile optional), anyone can broadcast anything to a worldwide audience.
Who’s watching? Well, millions are watching – especially if you’re like this one laughing mother with a Chewbacca mask. She currently has the most-watched Live Video on Facebook, with almost 150 million views. Since streaming live video has become so easy, this begs the question: how can our clients take advantage of this growing trend in social media? As veterans in the social space, we’re the first to say: just because it’s trendy, doesn’t mean it’s right for everyone. Gaining an actual audience for live streams is a challenging endeavor. Still, there are a few ways your business can sprinkle in some live streaming to your social strategy.
When new products arrive that you know your customers will be excited about, live stream the moment they’re delivered and “unbox” the item for all to see. #Unboxing videos are extremely popular and allow you to share the enjoyment of discovering new features along with your customers. You can also create more formal product demonstrations, taking your customers on a virtual test drive of what’s in your inventory. Providing an expert opinion on your merchandise will assist customers in their research and build a rapport with your clients before they even step foot in the door. Lastly, when you’re hosting your next huge event, be sure to showcase all of the fun that’s happening via live video.
What is live streaming and why is it so popular?
- Live video is exactly as it sounds: viewers tune in to watch you broadcast in real time.
- Video streams are discoverable via keywords and hashtags.
- Demand for online video content is at an all-time high and expected to accelerate even further in the future.
How can your business use live streaming?
- New product arrivals – “unboxing” products the second they are off the delivery truck.
- Demonstrations and presentations – “test driving” what’s in your inventory, assisting in customer research.
- Events and promotions – generate more buzz at your next event by broadcasting it live to your followers.
How can Digital Air Strike help?
Although Digital Air Strike can’t necessarily be at your location to produce live video content, we can still help with its promotion. Let your Client Advocate know when you plan to live stream, and we’ll be sure to spread the word ahead of time on your other social media channels. Our Ads team can also help boost awareness of your event in your local area – on any sized budget. And when the event is over, send us the saved video and we’ll upload it to any of the video sites we manage for you.