Tom Mohr, CEO of ResponseLogix
October 2009
We are delighted to partner with an outstanding collection of progressive dealers, across the country, that recognize the power that comes when you deliver your customer a compelling online car buying experience. The customer wants to buy a five-figure product. It’s only reasonable that she would expect a rapid, comprehensive response to her inquiry. And then, if she chooses not to buy right away, it’s only reasonable she would expect you to keep in touch with her—not with spam-like promotional email blasts, but with gentle, transactional follow-up emails that allow her to alert you when she is back in the market to buy.
A rapid, comprehensive price quote response and effective, transactional ongoing email follow-up are the “secrets in the sauce” that drive significant gains in Internet sales and increased operational efficiency. We are delighted to have helped so many dealers achieve these key benefits by using our services.
As we go forward, there are additional benefits ready to roll off the production line. One of these is our pre-owned offering, which will be available in a couple of weeks. To date, SmartQuote has been available only for new car leads. Now pre-owned leads can receive a comprehensive, multi-vehicle price quote as well. Given the gross margins enjoyed by dealers in pre-owned sales, this is an exciting product extension. If you have not yet had the opportunity to see how we can help you respond effectively to pre-owned leads, be sure to reach out to your sales representative today.
I spend a lot of time in front of dealerships across the country. Until ResponseLogix, the search for a solution to the problems of speed and quality of initial response and effectiveness of ongoing follow-up had been relentless, with very little to show for it. Now there really is a solution that works. Nothing gives me greater pleasure than seeing our dealers drive sales, improve salesperson morale and increase operational efficiency through the use of the ResponseLogix solution suite.
All the best,
Tom Mohr
President and CEO