Yahoo Partners with Yelp to Replace Yahoo Reviews and Content

By Digital Air Strike

Big news for Yelp – all Yahoo reviews will now be replaced by Yelp reviews, and Yelp content will now appear on Yahoo. This change is rolling out across the country this week, with all Yahoo Local pages to only feature Yelp reviews by the end of the month.

Yahoo users will be able to view Yelp’s reviews, ratings, photos and business information when they perform a Yahoo search for a local business. The partnership should offer a sizable advantage to those dealers that make it a priority to have their Yelp business pages and review content actively managed and enhanced.

Yahoo currently owns over 10% of the online search market and ranks as the 4th most-used review site for car buyers according to the 2013 Automotive Social Media Trends study. Yahoo believes that by adding Yelp content on their local business pages they will increase their local search market share and improve mobile search usage.

So what does this mean for dealers? Each Yelp review can now be found on Yelp and Yahoo Local pages…as well as in Apple Maps. It is even more important to have an Enhanced Yelp listing, to give your dealership additional marketing content on both sites and to block competitor ads on your page. Digital Air Strike offers these services as a part of a complete social media package which includes full management of reviews and our Review Surge program that drives active Yelp users to your Yelp page to leave positive reviews. Digital Air Strike also works with our dealers on specific strategies and offers to help encourage Yelp check-ins and mobile reviews.

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