Yesterday, Yelp announced the launch of a new feature that will alert your dealership if it detects multiple reviews from the same IP address. Yelp is attempting to crackdown on businesses that are creating fake reviews or that are pressuring customers to leave a review from a company-owned computer.
The timing seems a bit perplexing, as Yelp has recently launched the “add review” function to their mobile app. This new feature allows users to leave a review directly from their mobile device, which has more than likely increased the amount of onsite reviews across industries.
The problem with this is, if these mobile and tablet users are leaving reviews while connected to your dealership’s WiFi, you could possibly receive one of these new consumer alerts.
In order to keep your dealership from being flagged, make sure your staff, as well as any Yelp signage, encourages customers to leave a review, but to logoff of your free WiFi first, so Yelp knows they are real, red-blooded, money-spending customers.