Last week, Yelp launched its new Customer Activity Feed. This new feature allows business owners the ability to see specific Yelp page activity as it happens (one-hour delay). Currently, the activity feed updates every time there is a phone call, directions request, map view or website click. These activities are filtered on a one-activity per person, per hour basis and each post includes the date and time of the information request, as well as the device from which it was made.
Even though this new activity feed is still a far cry from the idealistic “dealer world” scenario, where Yelper contact information would be included, this new activity feed does allow a dealer the ability to see which days and times they receive their peak Yelp page activity. The numbers could potentially assist a dealer with things like, measuring the success of ad campaigns, assist with employee scheduling, or even help to tailor specific website offers around high or low volume Yelp traffic days.