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YouTube Merges G+ Functionality within Its Comment Fields

YouTube has merged G+ functionality within the commenting field of its pages. It does so, with the hope that it will turn its previously one-dimensional, vertical commenting forum, into a social platform, inducing social conversations and sharing.

Some of the changes made to YouTube’s comments section include:

  • Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles. You can still see the most recent comments by switching from “Top Comments” to “Newest First.”
  • Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone, only people in your Circles, or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
  • Easily moderate comments: If you also post videos on your channel, you’ll have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans.

Because YouTube videos are so easily shared upon other social platforms, it didn’t seem that YouTube was in any rush to implement a social aspect to its own sharing functionality. However, with G+ still looking for ways to increase its popularity and YouTube’s previous commenting section, generally, providing nothing more than a vertical line of negativity, it appears they felt the time had come to advance their communication forum.

Though, the hope is that these changes will provide a more robust video sharing experience, the real motivation behind it might not be anything more than an attempt to boost traffic on a slow-growing G+ platform. With that said, YouTube is an increasingly important site for auto dealers and car buyers alike, so it is our recommendation that you follow the effectiveness of these changes closely.

The post YouTube Merges G+ Functionality within Its Comment Fields appeared first on Digital Air Strike | Automotive Social Media, Reputation Management and Internet Lead Response.