SCOTTSDALE, Ariz. –
Alexi Venneri says women have strong buying power and unique considerations when acquiring a vehicle, which Venneri described as “one of the largest purchases most families make.”
Venneri is co-founder and chief executive officer of technology company Digital Air Strike and noted that the company was proud to seek new partners such as Women-Drivers.com, to help its dealer clients find new ways of engaging consumers and showing their good experiences.
Venneri was referring to Digital Air Strike’s new partnership with the car dealer review platform, Women-Drivers.com, which focuses on attracting and retaining women car buyers.
Through the partnership, participating Digital Air Strike dealership clients will receive Women-Drivers.com Certified Active Dealer badges. Dealerships with enough reviews will be eligible for the Certified Trusted Dealer badge.
Digital Air Strike says that will boost those dealerships’ credibility and market share with an elevated trust-based model. Digital Air Strike dealership clients see no additional costs as long as they remain clients.
The company will also integrate reviews from the site into the Digital Air Strike platform, providing technology and services to help make responding to reviews easier.
Digital Air Strike, which is a social media, intelligent lead response, and consumer engagement technology company, noted that its 8th Annual Automotive Digital Retailing Consumer Trends Study shows that 87% of women look to social and review sites for help in their dealership selection.
Women-Drivers.com is a free platform for car dealers and consumers, stating that it helps women and families locate Certified Trusted Dealers as certified by the website.
At those dealers, women can expect to be treated with respect in a fair and trustworthy manner, according to the platform. Women-Drivers.com Certified Trusted Dealers have a satisfaction score of 97.1%. According to the site, that is 12% higher than uncertified dealers.
“Women like the relatability of reviews from their peers, trust the authenticity of this feedback, and make a point of visiting these stores first,” Digital Air Strike stated.
The company mentioned an Ipsos Socialogue poll showing that women use car dealer reviews 50% more than men.
Women-Drivers.com notes what it says is the No. 1 reason women purchase at a dealership: Trust.
Women buy 45% of all vehicles for themselves, and that totals 11 million new and used cars every year, with an average of 675 to 750 vehicles per franchised rooftop.
“I personally have had customers share with me and my team members that they chose to visit Kelly Ford because of the Certified Trusted Dealer program,” Kelly Automotive Group vice president Chris Saraceno said in a news release.
Saraceno continued, “Women felt reassured, confident and comfortable because reviews came from other women. This evidence-based, easy-to-locate research allows shoppers to find a destination dealer. That is exactly what we want. Guests have benefited and we have certainly gained market share because of this blueprint. It’s a game changer.”
During a free Digital Air Strike-hosted webinar on Dec. 17, Women-Drivers.com president Anne Fleming will share insights about women car buyers and what dealerships can do to attract and retain female consumers.
“Authentic reviews by women help this segment locate dealers that demonstrate trust and a welcoming and equitable culture,” Fleming said. “The economic benefit of being a Certified Trusted Dealer is achieving an average of 5% increase in annual revenue, which translates into $1.5 million per dealership.”