We all know it’s nice to feel appreciated. When a customer takes the time to give your business feedback by filling out a survey, it’s the perfect opportunity to respond and build loyalty. Here are five facts about customers who read email surveys and new ways to leverage survey responses and engage happy customers to keep them coming back.
- Customers Who Read Email Surveys Are Influenced by Coupons
Customers who read email surveys are 20% more likely than the average American adult to make buying decisions based on which coupons they have. Find a way to incorporate your current offers into surveys to get this group of customers to choose your business again!
- Customers Who Read Email Surveys Are Actively Using Their Mobile Devices
41% of customers who read email surveys have used their mobile device to find coupons or discount codes in the past 30 days. Making your survey, offers and discounts mobile-friendly is key! Our clients have found success by routing customers who fill out a survey directly to a page that includes offers/ coupons and social media icons that link to their social media pages. This gives mobile users an opportunity to redeem coupons by taking screenshots with their phones.
- Customers Who Read Email Surveys Are Influenced by Top Online Review Sites
39% of this audience say they read reviews or comments from others before purchasing a product or service. Since survey responders are influenced by reviews, they are more likely to share their survey feedback on your online review sites, too!
Your business should use technology that allows you to route your happiest customers to leave feedback on top online review sites including Facebook, Google, and other industry-specific sites important to your consumers.
- Customers Who Read Email Surveys Use Social Media Sites
Survey readers are 54% more likely than the average U.S. adult to provide feedback directly to a brand through social media platforms. Give these customers the opportunity to click to your Facebook, Twitter and Instagram accounts and start supercharging engagement for your business! These consumers are ready and willing to give your business feedback, so you should make an effort to get them to your social media pages.
- Customers Who Read Email Surveys Are Selective About Where They Shop
50% of this audience say they make a point of shopping where salespeople are helpful and friendly. If you continue to show these customers you value their business after the transaction, you are more likely to get them to return. Stand out from other businesses by providing coupons to thank customers for their time.
When it comes to customers who read your business’ email surveys, small gestures can go a long way. If you don’t have a current survey strategy and want to see how your business is doing online, request a free custom analysis of your business’ online presence by clicking the “Get Intel” button at the top of the page.