You know that worldwide event with the top athletes of 2016 that’s happening this week? The O-l-Y-m-P… i-C-s? Runners, gymnasts, wrestlers, swimmers, and beyond are gathering in R-I-O on Friday for the opening ceremonies, and guess who won’t be there? Most businesses. We’re not just talking about being in the city, but businesses like yours and ours won’t be able to show up on social media either to chat about those games.
The USOC has an extensive list of restrictions about how non-sponsors interact with the games. We’ve run the triathlon of online information so you don’t have to, and figured out exactly what the rules are. If you still want in on the conversation, we can help!
Here are some tips to make sure your business doesn’t end up pinned in a nelson hold:
Tip #1: Do not hashtag! Seriously. This will be the easiest way to get into trouble. We’d give you examples, but we’re not looking to finish last place in the social media race. If you see something related to the games trending on Facebook and Twitter, it’s probably a safe bet to cycle the opposite way and avoid those specific terms or phrases.
Tip #2: Don’t try to create your own “__ lympics”. Believe us when we say we wanted to.
Tip #3: Don’t use any official logos or images taken at the games.
Tip #4: Sharing or re-tweeting official content from your business page is off limits.
Tip #5: Don’t mention specific teams or talk about results.
At this point you’re probably wondering if it’s even worth it to go down that road at all, and we don’t blame you! But if you still want to capitalize on the summer’s largest event in the world, we can help. With a team of social media experts posting for thousands of businesses every day – we know what works, what doesn’t, what’s allowed, and what’s banned.
Here’s what you can do, and what we will be posting for our clients:
– React to specific events without mentioning a team, the games, or the city they are in.
– Get creative. You can allude to the events without actually mentioning them at all.
Ultimately, if you are determined to make an impact on social media during this time frame, it’s all about getting creative, thinking outside the box, and never mentioning IT.
Contact your Client Advocate or firstname.lastname@example.org for more details.