See Why 7,000+ Customers Chose a Dealership!
DOWNLOAD THE FREE WHITE PAPER
Get a copy of our free white paper with top results, including:
- Car buyers’ use of review sites, social media, including Facebook Marketplace, and Google
- Impact of response times on dealership selection
- Use of “chat” and video
- Top reasons consumers chose not to contact a dealership
The Industry’s Largest and Longest Running Study of Its Kind
Dealers benefit from the consumer-driven on-demand digital inquiry and shopping experience. It brings more verified in-market prospects to the door. However, dealerships often lose leads due to common obstacles like an inadequate follow-up, lack of information or special offers, and negative reviews.
More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social, and so much more.