2020 Automotive Social Media Online Trends Study – Digital Air Strike
Download the 2020 Automotive Digital Retailing Consumer Trends Study

7,500+ consumers share why they chose a dealership and what influenced their car buying or servicing decisions, including:

  • 88% of car buyers say online reviews matter
  • 71% of car buyers use YouTube
  • 67% of car buyers/service customers think social media ads are helpful
  • 61% say fast responses to questions matter
  • 59% of car buyers prefer to negotiate price and finance online
  • 54% of car buyers/service customers say a dealership’s involvement in the community matters
  • And 100 more data points

The industry’s largest and longest running study of its kind reveals actionable results.

Digital Air Strike™ has done a great job managing our review sites, social media pages and auto-responses to leads through our CRM. They offer the total package and make it easier for us to focus on providing our customers the in-store and online experience they are seeking.
– Morgan Lee, Bryan Chevrolet, Internet & Marketing Director