The most unlikely way to improve your business' human element

The most unlikely way to improve your business’ human element

The most unlikely way to improve your business’ human element

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By Alexi Venneri, Contributing writer, Phoenix Business Journal
March 27, 2019

Let’s face it, as much as some of us don’t want to admit it, we like people. Sure, all of us might not be extroverts, but we can’t deny the joy of meeting someone we just “click” with. And even if you’re not a self-proclaimed “people person,” it still feels nice to have someone understand you. If there’s ever been a time in your life where you’ve had to navigate a sea of people to find someone you feel comfortable with (flashback to your first day of high school), then believe it or not, you have a solid understanding of marketing in 2019.

With newsfeeds filled with ads, articles and pictures of your friends on vacation, it might seem impossible to get noticed as a brand. How do you compete with that captivating sunset photo or that slideshow of cute puppies wearing hats? The answer is relatively simple, and it’s by improving your brand’s human element and engagement tactics. People are looking for something that resonates with them in an endless stream of content—and it’s up to your brand to provide that personal touch. Like making friends on your first day of school, brands need to find the right people and make them feel valued.

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