Automotive Digital Marketing
87% of Car Buyers Read Your Online Reviews Before Making a Purchase
With Google, Facebook, and online review sites, today’s consumers are more informed than ever before and can make decisions about your car dealership before you even engage with them.
Our team of social media and digital marketing experts and innovative technology help dealers attract new car buyers and service customers, convert more leads with better lead response, and build customer loyalty.
Target In-market Car Buyers & Service Customers Online
- Advertise your inventory with dynamic and highly targeted OTT ads on top streaming services during live sports, hit shows, and blockbuster movies
- Get more traffic to your VDPs with double opt-in leads directly from Facebook
- Promote your dealership and reach in-market consumers online
- Guarantee your vehicle inventory is seen by deep-in-the-funnel shoppers looking to buy
Turn Search, Social Media & Review Sites into Lead Generators
- Convert zero click searches on Google into leads without paying PPC
- Engage consumers on Facebook, Instagram, Twitter, and YouTube
- Let our team of reputation management experts monitor, manage, and respond to comments and reviews to preserve your 5-star reputation on Facebook, Google, Cars.com, Edmunds and more.
Use Text and AI-Powered Chat to Attract Customers
- Send text messages to customers that feature special offers and your hottest inventory.
- Smart and conversational chatbots engage with leads and qualify them before handing them off to your sales team and CRM.
Prequalify Car Buyer Credit Online
- Prequalify car shoppers with a soft credit pull and match them to vehicles they can afford.
- Expedite and improve your customer’s financing experience and cut deal times to just minutes.
Technology to Protect & Improve Your Reputation
- Get actionable feedback and more 5-star reviews with survey technology that lets happy customers post responses on top review sites automatically.
- Monitor your entire dealership’s online reputation from a single dashboard and your mobile device.
- Instantly improve your online reputation with text review request technology and prizes paid for by DAS.
Engage Leads on Your Website and Facebook 24/7
- Use AI-powered chat to engage leads, ask and answer questions, set appointments, and more 24/7 on your website, Facebook, and via text message.
- Respond to car buyers interested in vehicles you’re selling on Facebook Marketplace
- Showcase your positive reviews, dealership specials, trade-in calculator, and more directly in chat.
- Capture all leads and conversations in a centralized inbox with the ability to respond from any device anywhere.
Lead Response That Sells
- Put your lead response on autopilot and deliver personalized multi-vehicle price quotes to car buyers in minutes.
- Alert your team member when the price quote is opened for immediate follow-up.
- Follow leads with custom email drip campaigns for up to 180 days and reactivate cold leads.
Recruit Rock Stars on Social
- Get connected and recruit top talent for your dealership on 100+ social media and career sites.
- Digital Air Strike helps you fill open positions and protect your online reputation on sites like Glassdoor.