The Company Blog
Microsoft expert: New digital marketing, social media marketing and paid advertising strategies to increase business during COVID-19
During COVID-19, people are spending more time researching purchases and shopping online. No surprise then that Microsoft data shows search will be the least affected media channel during the pandemic. This means there’s a big opportunity for businesses to capitalize...
Google Auto Expert: Dealers Must Embrace Technology Now to Reach Consumers During the Pandemic
Auto dealerships must evolve with technology to meet the changing expectations of consumers during the COVID-19 pandemic, according to a Google and YouTube auto expert. Concierge, “white glove” experiences of video walkarounds, delivery and pickup of vehicles and...
Land Your Dream Job Through Free Video Services for Job Seekers
More than 1.4 million Americans have filed for jobless claims, unemployment rates have risen to 11.1% in the U.S., and job seekers are looking to stand out in this crowded job market. A great way to entice employers to consider you is to create engaging video...
Dealers Embracing Technology and Other New Ways of Doing Business Have Excelled During COVID-19
Car dealerships that have embraced technology and online sales during COVID-19 are excelling, with many seeing record sales. With over 27 years in the auto industry, Larry Hourcle, the academy instructor for National Automobile Dealers Association (NADA), said the way...
Respond to Negative Reviews the Right Way
Businesses of all sizes should have a process for monitoring and responding to all reviews. When the reviews are negative, responding can be tricky. More customers are doing their research online, and it’s up to businesses to respond, alleviate and pacify reviewers in...
J.D. Power: U.S. Auto Industry Recovery is Now at a Pause
Six weeks of consecutive growth in the U.S. auto industry has stalled, according to J.D. Power. This means sales remained level for three weeks in May across a majority of markets, according to J.D. Power experts who share industry updates during weekly webinars. Read...