Blog - Digital Air Strike

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How to Beat Your Biggest Competition

How to Beat Your Biggest Competition

Despite all the buzz and flurry around online retailers like Carvana allegedly stealing customers from local dealers, it turns out that a lot of dealers consider their most significant competition to be their fellow local dealers. Of the dealers we polled in our...

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Preparing for the Future of Auto Retail

Preparing for the Future of Auto Retail

Most investor conferences don’t get much attention beyond the investment community, but Bernstein’s 38th Annual Strategic Decisions Conference is one for the books. Ford CEO Jim Farley dropped a bomb on the dealer community in his presentation about the future state...

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Are You Maximizing Your Inventory Merchandising Strategy?

Are You Maximizing Your Inventory Merchandising Strategy?

We know that car buyers shopping for their next vehicle are starting that process online, and most are choosing Google. Sixty percent of vehicle buyers rank Google as their No. 1 source for dealership research and reviews, according to Digital Air Strike’s 9th Annual...

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Your Online Reputation Matters Now More Than Ever

Your Online Reputation Matters Now More Than Ever

What you need to know about the latest guidelines on negative reviews There is likely not a restaurant, hotel or service department you’d go to today without checking out their online reviews first. It’s become instinct in this digital age, lifting the veil on what...

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Google Business Profile = A Business’ Online Storefront

Google Business Profile = A Business’ Online Storefront

A company’s Google Business Profile is a free online storefront where consumers can quickly and easily learn a lot about a business in one fell swoop. Making sure this profile is updated regularly with new photos, hours, and specials will ensure customers get the best...

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