The Company Blog

Google’s Universal Analytics, which has been around since 2012, will no longer be supported after July 1, 2023. Google Analytics 4 (GA4) will be taking over, and it’s advantageous for dealers to start the switch now to make sure the...

Our youngest generation grew up with technology in their hands. They’ve been playing video games and operating smart devices for more years than most of us. So, we might assume that this younger generation wants to buy their first car...

Consumers increasingly rely on social media and online reviews to select the dealership they want to do business with. Digital Air Strike’s recent 9th Annual Automotive Customer Experience Trends Study shows that 60% of vehicle buyers,...

Despite all the buzz and flurry around online retailers like Carvana allegedly stealing customers from local dealers, it turns out that a lot of dealers consider their most significant competition to be their fellow local dealers. Of the...

Most investor conferences don’t get much attention beyond the investment community, but Bernstein’s 38th Annual Strategic Decisions Conference is one for the books. Ford CEO Jim Farley dropped a bomb on the dealer community in his...

We know that car buyers shopping for their next vehicle are starting that process online, and most are choosing Google. Sixty percent of vehicle buyers rank Google as their No. 1 source for dealership research and reviews, according to...