The Company Blog
Why You Need Social Media and Online Reputation Management
Social media and online reputation management (ORM) are defined as the process of tracking, monitoring, and (if you're feeling lucky) eliminating negative social media and reviews about your business to improve your name or standing. When done correctly, social media...
The Importance of Google and Your Google My Business Page
One lesson businesses quickly learned from 2020 was that they needed to have a substantial digital presence, have a Google My Business listing, and be easily searchable on Google. And if the enormous Google core update of December 2020 didn’t shake your SEO rankings,...
The Rise of OTT Advertising and Why Businesses Need to Stream Their Ads and Inventory
Whether you have heard the term "cord cutters," "cord stacking," "OTT advertising," "Connected T.V.," "over-the-top advertising," or a variation of something similar – 2021 is going to be a game-changing year for digital advertising. Streaming is the new black, with...
Top 5 Ways to Use Video to Sell & Service More
The “Gangnam Style” music video, Saturday Night Live’s “Lazy Sunday” skit and the Fleetwood Mac “Dreams” skateboard video have all reached viral status for a variety of reasons. Everyone responds more emotionally to videos and loves to share memorable videos with...
Using Pinterest Power to Sell More Cars
Pinterest is for planners, and with automotive playing a bigger role on the popular image sharing site, there’s never been a better time to check out this unique social media platform. Pinterest is designed to bring hundreds of millions of people the inspiration they...
State of the Auto Industry Heading Into 2021 Is Uplifting
The auto industry is not that bad, all things considered, with retail sales up from a year ago as more dealers go digital and sell cars online, according to a Wall Street Journal-hosted webinar on the state of the auto industry heading into 2021. Auto retail sales...