The Company Blog

We know that car buyers shopping for their next vehicle are starting that process online, and most are choosing Google. Sixty percent of vehicle buyers rank Google as their No. 1 source for dealership research and reviews, according to...

What you need to know about the latest guidelines on negative reviews There is likely not a restaurant, hotel or service department you’d go to today without checking out their online reviews first. It’s become instinct in this digital...

The “Connected Car” is the industry’s buzz, but we should really be talking about the “Connected Consumer.” For over ten years, the auto industry has obsessed over the “connected car” and all the components needed to aggregate vehicle...

A company’s Google Business Profile is a free online storefront where consumers can quickly and easily learn a lot about a business in one fell swoop. Making sure this profile is updated regularly with new photos, hours, and specials will...

Once you’ve attracted new consumers to your dealership, it’s essential to use automotive digital marketing solutions to convert those shoppers into buyers. Dealers need to improve the customer experience and communication to keep their...

It’s a brand-new year! But it seems like the obstacle course of the last two years will continue to play out in 2022. With the new vehicle inventory shortage showing no end in immediate sight, OEM incentives at an all-time low, and used...