The Company Blog
Your Online Reputation Matters Now More Than Ever
What you need to know about the latest guidelines on negative reviews There is likely not a restaurant, hotel or service department you’d go to today without checking out their online reviews first. It’s become instinct in this digital...
You’ve Heard of Connected Cars, but what about Connected Consumers?
The “Connected Car” is the industry’s buzz, but we should really be talking about the “Connected Consumer.” For over ten years, the auto industry has obsessed over the “connected car” and all the components needed to aggregate vehicle...
Google Business Profile = A Business’ Online Storefront
A company’s Google Business Profile is a free online storefront where consumers can quickly and easily learn a lot about a business in one fell swoop. Making sure this profile is updated regularly with new photos, hours, and specials will...
How Dealers Can Convert Auto Shoppers into Buyers
Once you’ve attracted new consumers to your dealership, it’s essential to use automotive digital marketing solutions to convert those shoppers into buyers. Dealers need to improve the customer experience and communication to keep their...
Capitalizing on Six Dealership Opportunities in 2022
It’s a brand-new year! But it seems like the obstacle course of the last two years will continue to play out in 2022. With the new vehicle inventory shortage showing no end in immediate sight, OEM incentives at an all-time low, and used...
Nine-Year General Motors Partnership Gives Dealers Access to Solutions That Improve the Customer Experience
The long, fruitful partnership between Digital Air Strike and General Motors over the past ten years means GM dealers have benefited the most with the best solutions in the market. As the longest-running partner in General Motors’...