The Company Blog
How Dealers Can Convert Auto Shoppers into Buyers
Once you’ve attracted new consumers to your dealership, it’s essential to use automotive digital marketing solutions to convert those shoppers into buyers. Dealers need to improve the customer experience and communication to keep their shoppers happy. Understanding...
Capitalizing on Six Dealership Opportunities in 2022
It’s a brand-new year! But it seems like the obstacle course of the last two years will continue to play out in 2022. With the new vehicle inventory shortage showing no end in immediate sight, OEM incentives at an all-time low, and used car value index at a record...
Nine-Year General Motors Partnership Gives Dealers Access to Solutions That Improve the Customer Experience
The long, fruitful partnership between Digital Air Strike and General Motors over the past ten years means GM dealers have benefited the most with the best solutions in the market. As the longest-running partner in General Motors’ Reputation Management Standards for...
Automotive Marketing Strategies Every Dealer Must Know to Attract New Consumers
Automotive marketing solutions are vital to getting better leads, closing more deals, and retaining business at your dealership. Using technology to drive a better consumer experience will help your business attract, convert, and retain more customers. From automotive...
More Than a Name Change: Google My Business Is Now Google Business Profile
While on the surface, it may seem like it's just a name change, Google My Business is now Google Business Profile, but this change matters more to your business than you might think. To streamline and simplify things, Google will be integrating business profile...
New Buyers. New Models. New Normal. Is This a New Industry?
Record low inventory, high consumer demand, and selling vehicles in new digital marketing ways have led to a year of significant changes for auto dealerships across the country. Tyson Jominy, the vice president of data and analytics for J.D. Power, said he’s never...