The Company Blog

The culture at DAS Technology is essential to the company and is why many people seek to work at DAS. We strive to provide fun, healthy activities for 160-plus employees (and growing) across the U.S. through our employee-led DASVentures...

Customers are searching for vehicles and researching car dealerships online more than ever before. Key aspects of automotive marketing within the automotive industry of today include both effective digital marketing to generate qualified...

By Scott Pechstein It’s no secret that most consumers want to manage their car buying experience online… until they don’t. And then, they want to call, text, or meet in person with someone at the dealership who can answer their questions,...

Google’s Universal Analytics, which has been around since 2012, will no longer be supported after July 1, 2023. Google Analytics 4 (GA4) will be taking over, and it’s advantageous for dealers to start the switch now to make sure the...

Our youngest generation grew up with technology in their hands. They’ve been playing video games and operating smart devices for more years than most of us. So, we might assume that this younger generation wants to buy their first car...

Consumers increasingly rely on social media and online reviews to select the dealership they want to do business with. Digital Air Strike’s recent 9th Annual Automotive Customer Experience Trends Study shows that 60% of vehicle buyers,...