The Company Blog
More Than a Name Change: Google My Business Is Now Google Business Profile
While on the surface, it may seem like it's just a name change, Google My Business is now Google Business Profile, but this change matters more to your business than you might think. To streamline and simplify things, Google will be...
New Buyers. New Models. New Normal. Is This a New Industry?
Record low inventory, high consumer demand, and selling vehicles in new digital marketing ways have led to a year of significant changes for auto dealerships across the country. Tyson Jominy, the vice president of data and analytics for...
4 Powerful Platforms to Supercharge Your Vehicle Inventory
With continued automotive inventory challenges in today’s market, it’s more important than ever to leverage the highest-impact platforms to showcase your vehicle inventory in front of the right customer at the right time. Auto dealers...
Facebook’s Top Digital Marketing & Advertising Tips
There are three forces set to alter the course for the future of auto shopping, according to Facebook: Potential customers are diversifying, digital shopping is accelerating, and social commerce, the process of selling products directly...
9 Facts: Why Your Google My Business Profile Matters
Did you know that Facebook has removed the ability to automatically add live inventory to Facebook Marketplace? However, dealers will still be able to showcase their new and used vehicles to Facebook’s huge audience of consumers through a...
Facebook: Never Stop Advertising Your Dealership, Even When Sales Are Strong
Auto dealers are seeing record profits from car sales and service this year. Despite vehicle inventory challenges due to the semiconductor chip shortage, dealers should be riding out this perfect storm of profitability by doubling down on...