The Company Blog
3 Things Dealers Should Know About Football Fans and Using Geo-Targeting To Advertise to Them
Football is back and fans are ready to be at the stadiums. While they’re watching the games, they’re also looking at their phones – which is where your ads should be. Advertise to fans by geo-fencing stadiums, reach an affluent audience...
A Recipe for Success: Nurturing Customers With Technology and People
Should car dealers outsource BDC? Average vehicle selling price and payments are at record highs. Consumers access more vehicle feature data than ever before. And more sources are providing information (accuracy to be questioned at...
Why Businesses Need to Get More Serious About Text Messaging Consumers
66% of people prefer to text message with a business, and 85% want to receive texts from companies. Text messaging has become the primary channel for people to communicate on a global level. Why is text messaging with consumers so crucial...
The State of the Auto Industry in Mid-2021
Record low vehicle inventory levels, chip shortages, high consumer demand, and higher average transaction prices, plus new light-vehicle sales falling for the second straight month, are all shaping the state of the auto industry today....
Trends Shaping Automotive Digital Marketing
Everywhere the automotive industry turns, one thing remains true: there is a remarkable transformation going on, and dealerships are having to adapt. So, what are the trends in automotive digital marketing that will shape the rest of 2021?
What is reputation management?
A lot of the time, you may have learned about how negative reviews helped sink another business. You may be wondering how you can do better as a business to deal with negative reviews and gain positive ones. Here is an overview of...