The Company Blog
Holiday Ad Strategies to Crush Q4
Devising holiday advertising strategies for dealers is vital, especially when the auto industry is dealing with low inventory, low brand loyalty, and a lack of OEM incentives. Consumers, used to Black Friday, holiday, and end-of-year...
How Do You Show Up on Google for Service & Leverage Live Inventory
The battle for the 1st page of Google can be easily won with the right strategy. Your Google My Business profile is invaluable online real estate that shouldn’t just be claimed. It needs to be optimized. Google offers many Google My...
Google My Business to Sell Cars & Trends in Fixed Ops Consumer Behavior
Google is the world’s most used search engine and 84% of the searches are discovery searches. Car dealerships get the highest number of calls and visits from their Google My Business page, has dozens of features to help dealerships sell...
A Recipe for Success: Nurturing Customers With Technology and People
Should car dealers outsource BDC? Average vehicle selling price and payments are at record highs. Consumers access more vehicle feature data than ever before. And more sources are providing information (accuracy to be questioned at...
Why Businesses Need to Get More Serious About Text Messaging Consumers
66% of people prefer to text message with a business, and 85% want to receive texts from companies. Text messaging has become the primary channel for people to communicate on a global level. Why is text messaging with consumers so crucial...
The State of the Auto Industry in Mid-2021
Record low vehicle inventory levels, chip shortages, high consumer demand, and higher average transaction prices, plus new light-vehicle sales falling for the second straight month, are all shaping the state of the auto industry today....