The Company Blog
The Rise of OTT Advertising and Why Businesses Need to Stream Their Ads and Inventory
Whether you have heard the term "cord cutters," "cord stacking," "Amazon OTT advertising," "Connected T.V.," "over-the-top advertising," or a variation of something similar – 2021 is going to be a game-changing year for digital...
Top 5 Ways to Use Video to Sell & Service More
The “Gangnam Style” music video, Saturday Night Live’s “Lazy Sunday” skit and the Fleetwood Mac “Dreams” skateboard video have all reached viral status for a variety of reasons. Everyone responds more emotionally to videos and loves to...
Using Pinterest Power to Sell More Cars
Pinterest is for planners, and with automotive playing a bigger role on the popular image sharing site, there’s never been a better time to check out this unique social media platform. Pinterest is designed to bring hundreds of millions...
State of the Auto Industry Heading Into 2021 Is Uplifting
The auto industry is not that bad, all things considered, with retail sales up from a year ago as more dealers go digital and sell cars online, according to a Wall Street Journal-hosted webinar on the state of the auto industry heading...
2020 Is the Year for Major Changes in Auto
This crazy year is bringing big disruptions to the automotive industry, from major changes that will move growth, revenue, and profits higher for automotive sales, to a flurry of vehicle launches and a big increase in online vehicle...
Increases in Streaming Services Give Businesses New Opportunities in Advertising
Major disruptions in the TV media landscape have caused 2020 to become the perfect storm. More TV watchers are cutting the cord, eliminating their big cable bills and switching instead to streaming services where they have the choice of...