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The State of the Auto Industry in Mid-2021

The State of the Auto Industry in Mid-2021

Record low vehicle inventory levels, chip shortages, high consumer demand, and higher average transaction prices, plus new light-vehicle sales falling for the second straight month, are all shaping the state of the auto industry today. The National Automobile Dealers...

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Trends Shaping Automotive Digital Marketing

Trends Shaping Automotive Digital Marketing

Everywhere the automotive industry turns, one thing remains true: there is a remarkable transformation going on, and dealerships are having to adapt. So, what are the trends in automotive digital marketing that will shape the rest of 2021?

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What is reputation management?

What is reputation management?

A lot of the time, you may have learned about how negative reviews helped sink another business. You may be wondering how you can do better as a business to deal with negative reviews and gain positive ones. Here is an overview of reputation management for businesses...

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Tips For Car Dealer Marketing

Tips For Car Dealer Marketing

If you are wondering how to grow your business as a car dealer, you might need a boost in your marketing strategies. These days, the traditional ways of marketing your car dealership will not work as customers are more savvy and methodical in shopping for cars. Here...

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Automotive Marketing Strategies for 2021

Automotive Marketing Strategies for 2021

As more and more people shop for cars online, they will inevitably find your business through search results. As a car dealer, you should adapt your automotive marketing strategies to this new reality. There are several ways a car dealer can stand out when marketing...

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Reviewing and monitoring your automotive online reputation

Reviewing and monitoring your automotive online reputation

Here is an account from an anonymous car dealer who has had problems with their automotive online reputation. Through automotive reputation monitoring, they managed to solve their problems and see their sales improve. A car dealer’s story My auto dealership has been...

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