Automotive marketing solutions are vital to getting better leads, closing more deals, and retaining business at your dealership. Using technology to drive a better consumer experience will help your business attract, convert, and retain more customers.
From automotive reputation management strategies to showcasing inventory to active car shoppers, technology can help attract more customers. Once you reach new consumers, you turn those shoppers into car buyers with the ultimate goal of creating lifelong customers that keep coming back to your dealership.
Getting the word out about your dealership with the top automotive marketing strategies is essential to finding new customers. Earning better ROI from your marketing budget with the right solutions will build brand awareness that engages new customers.
Targeting the right audience with the right message will help your dealership get better leads. A new way to reach a highly refined audience is Amazon streaming ads. Now is the time to advertise to take advantage of the rapid growth of consumers “cutting the cord,” the consumers who get rid of cable and use streaming services instead. The number of cord cutters is expected to be around 55.1 million this year, according to eMarketer, a jump from 39.3 million cord-cutters in 2019. Consumers are streaming video content more than ever before. Amazon streaming ads reach this growing, targeted group on over 100 channels, including Amazon Prime Video, Hulu, and AMC.
Bettenhausen Chrysler Dodge Jeep Ram wanted to reach customers interested in buying and trading in their cars in the Chicago area. The dealership leveraged Digital Air Strike’s Amazon streaming ads to get in front of viewers streaming their favorite movies, shows, and live sports. The ads can’t be skipped and therefore have an unprecedented completion rate compared to traditional television.
Bettenhausen CDJR used Digital Air Strike’s creative team to design a streaming ad campaign promoting the dealer’s Kelley Blue Book auto valuations and instant cash offers for vehicles. The streaming ads allow the dealership to see more conversion data since the ads are highly targeted using Amazon’s first-party data. This insightful data includes shopping and purchasing behavior.
“We see strong results from the streaming ads since only people interested see the ads,” said the general manager of Bettenhausen CDJR. “It’s super quantifiable. Digital Air Strike keeps our dealership top of mind and keeps us abreast of anything new. We can be ahead of the curve, enabling us to be faster to market with new technology and programs.”
Advertising online across Facebook, Twitter, YouTube, LinkedIn, and dozens of other sites is another automotive marketing solution for dealers to capture new leads, promote services, and sell products.
McKenney Chevrolet Buick GMC Cadillac in Lowell, NC, sold seven Buick Encores over one holiday weekend through social ads. Digital Air Strike created ads featuring the Encores the dealership wanted to sell. The dealership also implemented a low-cost, targeted Facebook ads campaign. After 100 post engagements and 135 clicks received on the Facebook ad, the dealer sold all seven cars that weekend.
“Digital Air Strike’s work with Facebook and Twitter has been nothing short of outstanding,” said McKenney’s general manager. “I have learned a lot about social media from them and sold some vehicles as well, which is the ultimate goal.”
Highlighting your inventory to active car shoppers on your Google Business Profile is another great automotive marketing solution. People searching for your dealership will be able to see your vehicle availability, pricing, and critical information about your inventory directly on Google.
Another way to attract your customers is to engage with them through social media marketing. Eye-catching, custom content highlights what makes your business unique. It’s also essential to highlight special offers, promotions, happy customer reviews, and community activities.
Happy customer reviews are indispensable in automotive reputation management strategies. Online reviews are your business’s new word-of-mouth marketing and endorsements for your online reputation management. It’s crucial to survey your happy customers while they’re at your dealership to get more positive reviews.
Muller Honda of Gurnee, near Chicago, Illinois, uses Digital Air Strike’s survey and review technology to get customer feedback and more positive reviews via links sent by email and text message. Getting customers to file a review before leaving your business ensures they won’t forget later. Responding to every review with a custom response, whether positive or negative, is another excellent way of being proactive and showing that your dealership responds to all customers. Dealers can respond or work with a vendor like Digital Air Strike to answer for them.
Muller Honda of Gurnee had over 2,600 customer surveys sent from February to April by Digital Air Strike. The dealership now has a 95% referral rating and a 5-star rating on Edmunds.
“The key thing I love about Digital Air Strike is the trust factor,” said the marketing director for Muller Honda. “I like the positive outreach in a fast process. I also like that each review response is unique and different and isn’t a canned response.”
Another great way to attract customers is to use the power of text messaging. Most texts are read within three minutes, so sending text notifications quickly reaches customers. Dealers can send texts to tell people about a big sale, oil change offer, or lease expirations.
Consumer text marketing helps dealers like McClinton Chevrolet in Parkersburg, West Virginia, reach car owners interested in trading in their vehicles. After sending out texts alerting consumers about a trade-up buyback campaign, McClinton received over 30 trade-in requests and scheduled over ten appointments in the first week.
“It’s always nice to see the needle move in the right direction. When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s good for us,” said McClinton’s dealer principal. “I knew a text would be the most effective way to get in front of people.”
Let Digital Air Strike help your dealership attract new customers. Digital Air Strike allows you to exceed your vehicle sales goals while delivering a superior customer shopping experience. Get a 10-minute demo now to learn more.