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Now more than ever auto dealers need to provide safe spaces for customers while being proactive about the health of their dealership and employees. Mandating social distancing, creating a clean room and keeping on top of suggestions from the Centers for Disease Control and Prevention are key to handling the COVID-19 pandemic.
Setting up a clean room at your dealership allows customers to come in and have a place to read and sign contracts without any in-person interaction with others. Dealers can convert an empty office at their dealership, sanitize the space and add video and virtual access so customers can go through the process in their own safe space. The experience can end with a contact-free vehicle hand-off to ensure social distancing for all.
Being informed, designing and implementing an infection prevention plan and communicating your plan to the public is important to show your customers you have the health of your dealership and community in mind.
It’s about putting your customers at ease, making them comfortable to either come in and do business at your dealership in a safe space or go online to talk with your staff virtually.
Empowering your customers to get answers virtually allows them to remain in control when many things in their lives are out of control.
Employees should know not to report to work if they’re not feeling well, they should wash their hands regularly with soap for at least 20 seconds and they should maintain at least six feet from customers and other employees. Taking these steps minimizes health risks and will help end the coronavirus outbreak.
Digital Air Strike provides many online resources to help dealers. For more tips, the latest industry news related to COVID-19, and a free resource kit, visit https://digitalairstrike.com/commitment.
