Instagram Dethrones the King in a Snap - Digital Air Strike

Instagram Dethrones the King in a Snap

Instagram Dethrones the King in a Snap

It’s official.

Instagram has officially snatched Snapchat’s crown as the king of disappearing messages with the announcement of 200M monthly Story users. Instagram Stories – first announced in August, 2016 – only took 8 months to surpass Snapchat in total monthly active users. So just how did Instagram accomplish this impressive feat in such a short period of time?

Since its launch in 2010 – Instagram has been the go-to-platform for unadulterated visual storytelling and artistic expression among millennials. In fact, some sources site Instagram’s millennial user base as high as 70%. A combination of favorable demographics and a much friendlier user interface helped catalyze adoption of the new feature.

Instagram’s userbase of heavily millennial, early adopting, visual story-tellers makes it the perfect platform for Facebook to rip-off and test competitor camera features before introducing them to the broader Facebook platform.

Facebook haters are quick to equate the lack of originality with feature rip-offs, like Snapchat Stories, as the beginning of the end for Silicon Valley’s big blue giant. However, Facebook’s recent F8 developer conference showed the company is everything but unoriginal.

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