The Company Blog
Your Customers Want to Text
Not too long ago, email was the fresh, new tech and businesses capitalized on that by sending customers emails to entice them to buy. While email is still largely used by businesses, only about 22 percent of emails are opened, if they’re not sent to the spam folder...
Why Your Business Should Use Geofencing Technology to Reach NFL and College Football Fans
What is Geofencing Technology? With contemporary digital marketing and GPS capabilities, geofencing is a genius location-based marketing tool that allows marketers to feed advertisements to smartphone users in specific geographic areas. The key to executing geofencing...
Leverage Facebook and Instagram to Reach the Right Customers and Sell More
Social media network penetration is increasing at astronomical rates all around the world. By the year 2021, the number of worldwide users is expected to reach 3.02 billion. That’s a whopping third of the world’s population. On average, internet users spend about 135...
How Your Business Can Be Smarter About Instagram
While you may be familiar with Instagram from a more social point of view, it has evolved into much more than a photo sharing app, recently adopting a new role of being a home for brands to flourish. Instagram dived in headfirst fully embracing brand content while...
Discussing Low-Tech Downtime as a High-Tech CEO
By Alexi Venneri, co-founder and CEO, Digital Air Strike As much as I love the excitement and ever-changing landscape of the technology industry, sometimes it’s nice to unplug. I’m sure most people can relate to juggling the demands of career and family. With such a...
Twitter Takes Flight: Don’t Let Your Social Media Marketing Get Left in the Dust
Twitter’s first-quarter earnings report exceeded expectations and sent the company’s stock soaring by 15.6 percent. With an estimated 134 million daily active users, there is no reason your business should count out this social media site when building your online...