The Company Blog

Social ads are a great way to reach the right students at the right time, but they can also fail when not properly managed. Even large organizations can fall victim to the fire-and-forget mentality. Would you have guessed that this ad would be so negatively received?...

With nearly $200 billion to spend in 2017 – the Millennial generation is poised to be the most lucrative generation in the automotive market today. Constantly connected – and armed with more information than any previous generation – it’s never been more important for...

Snap Inc. is a camera company. This isn’t my opinion. They’re the exact words used to describe the focus of the company on Snap Inc’s website. The company’s mission is as equally surprising: “We believe that reinventing the camera represents our greatest opportunity...

Online reviews – and actively responding to them – are more important than ever before to businesses today as 93% of purchase decisions are influenced by social media, including online review sites. Yelp is one of the best-known ratings and review sites...

It's official. Instagram has officially snatched Snapchat's crown as the king of disappearing messages with the announcement of 200M monthly Story users. Instagram Stories – first announced in August, 2016 – only took 8 months to surpass Snapchat in total monthly...

The most important resource that any company needs to succeed is people, and more specifically, people talking about the company -- aka word of mouth. In today’s constantly connected world, information moves at a much faster pace and to more people than ever before....