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Foursquare Adds Expertise Feature

Today, Foursquare announced yet another feature of their new app update: Expertise. Similar to Yelp Elite users, those who frequently post popular tips on Foursquare can now become an expert badge in specific areas. However, unlike Yelp, which gives Elite status to...

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Facebook Updates Algorithm to Include Video Statistics

Recently, Facebook updated their algorithm to include new rankings for videos uploaded to the site. According to Facebook, in the past six months, video views on Facebook have doubled. With this new change, Facebook will ensure that users see videos that are most...

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Facebook’s Organic Reach is in Decline: Why? What Can I Do?

We have all seen the consistent decrease in organic reach on Facebook in the past year. Overall, the decline is due to three factors: content, competition and relevancy. There is now more content being created than there is time to read it. According to Facebook, “On...

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