The Company Blog
Google+ is Slowly…Bringing Back the Stars
The stars are beginning to realign! As we reported back in May (Google Maps Ratings Going Back to 5 Star Scale), G+ has said to heck with that Zagat score and has decided to return to the more Google Maps friendly 5-star system. Though the Zagat system will still be...
New Apple Maps and iOS Infotainment Center Integration Means Dealers Must Dominate on Yelp
Apple, Inc., today revealed at its developers conference a wide variety of new software and hardware products that should help put to rest any allegations that the company has become less innovative since Steve Jobs passed. This included the biggest overhaul to iOS...
New Study Shows Car Buyers use Social Media and Online Reviews More than Ever Before in Determining Where to Buy
FOR IMMEDIATE RELEASE New Study Shows Car Buyers use Social Media and Online Reviews More than Ever Before in Determining Where to Buy A study of more than 2,000 car buyers and 650 automotive dealerships finds consumers are increasingly using online review sites,...
Google Maps Ratings Going Back to 5 Star Scale
Today at the Google I/O conference the Director of Google Maps Daniel Brath announced that the Google Maps ratings are going back to a 5 star scale. Restaurants will still have the 3 component Zagat score but he did not mention if this would be retained for other...
Facebook News Feed Overhaul Will Delight Consumers, Require More from Marketers
Images Reign Supreme With over 90% of information going to the brain being visual, and the brain processing visual information up to 60,000 times faster than text*, it is no surprise that image-centric social sites such as Pinterest and Instagram have been so wildly...
Yelp iPad App Update Increases Visibility of Photos, Announcements, Business Information
Have you optimized your dealership's Yelp page? If not, there's never been a better time because more than 45% of Yelp users access the site with mobile apps and Yelp has just updated its iPad app in ways that will benefit dealers with optimized Yelp profiles. For all...